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SOURCING AT MAGIC

From Designing To Producing Fashion: Insights From Two Industry Leaders
01:00 - 02:00 MBCC: Level 3, Jasmine A
Seminars

You may think you know what is needed to build or expand a career in the ever-changing fashion world but things are spinning faster and faster each year. Our two experts have worked with firms such as GUESS?, CHICO’S, JONES NY and 7 for all mankind and have also launched their own businesses. They will share their career tales, insights into new technologies, global issues and necessary strategies to keep your career moving forward.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Gustavo Garibay, Designer, NSD TULUM/ GUSTAVO GARIBAY DESIGNS Janet Ydavoy, Co-Founder, ARCHANGEL ADVISORS - Supply Chain Consulting

Ethical & Sustainable SOURCING / Manufacturing
01:00 - 01:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

With increasing consumer awareness of ethical and sustainable production practices, more and more companies are focusing on social responsibility as a significant issue when it comes to sourcing decision-making. WRAP, one of the key standard-setting/certification organizations in this space, talks about why it is now more important than ever for these companies to work with their vendors to ensure facilities have the right values and systems in place to protect their workers and maintain socially responsible manufacturing practices.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Clay Hickenson Senior VP, WRAP

Cultural Sentiments and Storytelling for S/S '21
01:30 - 02:30 MBCC: Level 3, Jasmine E
Seminars

Leveraging key cultural sentiments, trend expert and Fashion Snoops Vice President, Creative of Womenswear Melissa Moylan, will present four drivers of change for S/S 21 as they apply to Women's and Men's markets. Including Fashion Snoops' acclaimed mood movies to help set the tone of the season, this seminar will present the essential directions for next spring/summer — highlighting key apparel items, patterns, materials, and details. A portion of the presentation will review the season's key colors.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Melissa Moylan, VP Creative Director, FASHIONSNOOPS

What is Trending in Apparel Technology
02:00 - 02:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Advancements in Fashion Technology are changing the way fashion is designed, produced and sold. See which new technologies are trending and discover new tools available today to take your fashion business to the next level. From all-new 3D body scanning technology to advanced ERP software and beyond learn which technologies are moving fashion-forward at the SOURCE.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Shahrooz Kohan, C.E.O., AIMS 360– Peter Kilduff, Ph.D. Professor, Apparel Merchandising & Management Cal Poly Pomona, Michael Chen, CFO Magic Weaver

3D E-Commerce: The future is here!
02:15 - 03:00 MBCC: Level 3, Jasmine A
Seminars

This is a look at the benefits and pitfalls of 3D, the next revolution in E-commerce. We will survey the available technology solutions for 3D as well as 360, including conventional and new approaches, as applicable to apparel. We will also discuss how to prepare and bridge the gap to AR/VR and beyond with 3D.

The future is happening sooner than you think.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Alison Lewis, Designer, Author and Entrepreneur, ALISON LEWIS.COM

Influencers - Understanding The Job, Marketing Yourself, The Ins and Outs Of The Business: Jennifer Powell Inc.
03:00 - 04:00 MBCC: Level 3, Jasmine E
Seminars

Social media created the role of fashion influencer and gave birth to an entirely new marketing tool. Jennifer Powell is a leading agent for major fashion influencers and will share her knowledge on what it takes, how to develop your market, the legal ins-and-outs of “blogging/influencing” and finally - what does she see for the future.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Jennifer Powell, Founder, Jennifer Powell Inc.

Crafting Your Brand Identity
03:00 - 03:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

This seminar will help you understand the different stages of creating a recognizable brand. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities and higher profit margins that should be the goal of all apparel manufacturers.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Frances Harder, President, Fashion for Profit, Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

The 2020 Election: How It Will Matter To Your Business
03:15 - 04:30 MBCC: Level 3, Jasmine A
Seminars

Following trade issues, politics and industry news during the 2020 election year will keep anyone producing, importing and selling fashion/footwear on their toes. Our panel of experts on all issues trade will share their thoughts and provide outlooks for what may be coming at our industry pre- and post-election as well as ideas on how to manage the future.

Moderator:
Julia Hughes, President, UNITED STATES FASHION INDUSTRY ASSOCIATION

Speaker:
David Spooner Partner, Barnes & Thornburg Tom Travis, Managing Partner, Sandler, Travis & Rosenberg Ron Klein, Partner, PwC

From Supply-Chain to Demand-Chain: Bridging the Gap between the Empowered Consumer and the Smarter Factory
04:00 - 05:00 MBCC: Level 3, Jasmine E
Seminars

It’s no secret that the new breed of consumers and global trade uncertainties are reshaping the entire apparel marketplace. Brands and retailers are forced to contend with dwindling margins and rethink every aspect of their business. From massive markdowns to long replenishment times and finally, to address the issues of waste and overstock, one thing is clear to these industry players: the traditional supply-first model of product development and production is no longer optimal for all categories and is much less profitable. So, how can all members of the industry turn the current challenges into opportunities for growth? By embracing new business models and offering value-add services like personalization, which help minimize risk, increase margins, and match their customers to the right products. Forward-thinking fashion companies who understand the tremendous value behind on-demand business models and who work to transform traditional business and production models in favor of consumer-centric, “demand-first” processes will be the players who thrive in this deeply changing industry. Will you be one of them?

Moderator:
Teodora Nicolae, Marketing Manager – Fashion & Apparel, LECTRA

Speaker:
Carly Bigi - CEO, Laws of Motion
Dorothy Crouch - Managing Editor, California Apparel News

Selling Online E-Commerce
04:00 - 04:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Is selling your product online right for you? in this session we discuss the factors you should consider when selling online. This session will also dive into the tools, strategies and practices used by the pro's necessary to succeed selling online.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Clark McNulty, Digital Marketing Strategist, ELK Marketing

SOURCING Networking Mixer
05:00 - 06:00 Pavilion : The SOURCE LOUNGE Booth #93515
Daily Happenings

Network and learn from industry professionals on how to take apparel business to the next level. Ask questions on various fashion business topics, such as design, product development, licensing, branding, social media, e-commerce, and sustainability.:

Moderator:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Speaker:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Discover the Future: The Rise of Customization and On-Demand Manufacturing
10:00 - 10:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Discover how technology is enabling the future of customization and the speed to market for new brands along with on-demand manufacturing and selling directly to consumers online.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Michael Chen, CFO Magic Weaver Teodora Nicolae Marketing Manager - Fashion & Apparel LECTRA

Join The Most Important Fashion Movement: The Why’s and How’s of Creating a Sustainable Strategy
11:00 - 12:30 MBCC: Level 3, Jasmine E
Seminars

Strategic Sustainability starts with questions and an exploration of one’s self and customer base. These are The Why’s. Comparisons are then drawn to the global movement and the organizations leading the charge, The How’s. Learning which questions to ask on your journey toward Sustainability is The Empowerment. Applying this knowledge to the product that is right for your customer is the Strategy.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Anthony Lilore , THROW - Chief ReDesigner and Co-Founder, Adjunct Professor FIT NYC,
Amy Williams - AMELIA WILLIAMS STUDIO- Design Strategy Consultant & Educator
Eliane Said - THROW - Managing Partner and Catalyst

Legal Aspects of Fashion
11:00 - 11:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Learn how to protect your brand and intellectual property both domestically and internationally. Doing this prior to sourcing and producing your product can save you time and expense.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Aaron Renfro, Shareholder, Call & Jensen

Fashion, Footwear and Retail: Year End Review and 2020 Outlook
11:30 - 12:30 MBCC: Level 3, Jasmine A
Seminars

Join NPD’s Beth Goldstein for exclusive insights into the consumer and retail trends that drove the industry’s performance in 2019, and the outlook for 2020 and beyond. In this interactive presentation, Beth will highlight the growth opportunities in footwear and the broader fashion retail landscape, based on NPD’s unique data assets combined with her industry expertise.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Beth Goldstein, Executive Director & Industry Analyst, The NPD Group

How Innovation Is Creating Fashion's Sustainable Future
12:00 - 12:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Sustainable design and production are increasingly important to the US consumer. This seminar will discuss the many new developments that are changing how garments are being produced. A cloud-based platform that will help track, verify where a brand sources its materials, where a garment is made and the type of chemicals used in making the garment.

Moderator:
Scott Wilson, President, USTRIVE Mfg

Speaker:
David Dea, Co-Founder, USTRIVE Mfg /Scott Wilson, President, USTRIVE Mfg

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 11
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Reduce, Reuse, Rethinking Fashion
12:30 - 01:30 MBCC: Level 3, Jasmine E
Seminars

The time is now to launch the complete rethinking of the fashion industry from the top (retail) to bottom (design, production, etc) and everything in between. Our panel of pioneers has launched businesses that recycle textile waste and make new products for sale, train designers and sourcing people on how to begin the process of sustainability even for small to mid-size retailers and brands. Thinking of how to reduce your waste (textiles, electricity, packaging, etc) from all aspects of your business plan means learning the steps necessary and learning from these experts who have already succeeded. IT IS NOW!

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Anthony Lilore , THROW - Chief ReDesigner and Co-Founder, Adjunct Professor FIT NYC Noor Zakka, Founder, NOORISM Jessica Schrieber, Founder, FABSCRAP

PROJECT

Responsible Fashion: Approaches to Fair Trade, Ethics, and Sustainability
01:00 - 02:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

Organic. Ethical. Sustainable. Fair Trade. We’ve all heard these buzzwords countless times, but what does it mean to put them into practice? Join us for a discussion with the designers, founders, collectors, and curators whose brand and identity are built on these concepts.

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Video Games on the Big Screen
02:00 - 03:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

DENIM ROOM Conversations: G-Star — Sustainability and Scalability
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

How do today's big-box brands navigate their own complex supply chain to create a better jean for tomorrow? Join Amy Leverton of Denim Dudes for a one-on-one conversation with Adriana Galijasevic, Denim & Sustainability Expert at G-Star, on current trends in the denim industry.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes
Special Guest:
Adriana Galijasevic, Denim & Sustainability Expert, G-Star

DENIM ROOM Refreshments
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

N:OW Network n' Nosh
03:00 - 04:30 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Accompanying our afternoon N:OW Forum, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers.

The Democratization of Information: Selling In a Buyer’s Market
03:00 - 04:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

The pattern used to be clear. Industry insiders, from brands, to editors, to buyers were privy to information that allowed them to work together and build narratives that would dictate the must have looks, pieces, and trends for the season. Consumers would buy into the ideas, listening to industry experts and tastemakers, and that would ultimately translate into sales. But, oh how times have changed. So, what happens when the consumer has access to all the same information at the same time? Hear how people from all aspects of the industry are adapting to a world where information is free and the consumer holds the power.
Moderator:
Noah Zagor, Consultant - Styling, Writing, & Creative Direction
Speakers:
Jaysse Lopez, CEO, Urban Necessities
Greg “Ace” Graham, Alchemy
Anthony “RAC” Racniello, Lapstone & Hammer

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

Video Games on the Big Screen
04:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

DENIM ROOM Conversations: Zahra Ahmed — Re-defining the Denim Brand
04:00 - 05:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

The attributes of premium denim have shifted dramatically over the last 10-20 years, what makes today's denim brand work? Join Amy Leverton of Denim Dudes for a one-on-one conversation with Zahara Ahmed, CEO at DL1961.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes
Special Guest:
Zahra Ahmed, CEO, DL 1961

Happy Hour by Retro Brand
04:00 - 05:00 MBCC: Level 2, Shoreline, PROJECT, Booth #60530
Events

Join Retro Brand for a happy hour with an assorted domestic beer selection as we celebrate mainstay apparel and the cornerstone to all fashion trends - the classic vintage tee! While there, check out all their licenses; artists such as Pink Floyd, Blondie, AC DC, Poison, Kiss, Wham , beer licenses such as Coors, PBR, Lonestar, Guinness, college vault logos, and many other fun novelty prints.

Happy Hour by Goorin Bros.
04:00 - 05:00 MBCC: Level 2, Shoreline, PROJECT, Booth #61317
Events

Retailers, our hats are off to you this season. Join us on Day One of the show from 4-5pm for an assorted beer happy hour.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Introducing: DENIM ROOM (Powered by Tmall Global)
10:00 - 07:00 MBCC: Level 2, Shoreline, DENIM ROOM (See Map for Booth Numbers)
Daily Happenings

From premium to advanced to artisanal, DENIM ROOM is a collaboration of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

THE TENTS: Wellness Presented by Garrett Munce
10:00 - 07:00 MBCC: Level 2, Shoreline, The TENTS (See Map for Booth Numbers)
Daily Happenings

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Digitally Native
10:00 - 07:00 MBCC: Level 2, PROJECT (See Map for Booth Numbers)
Daily Happenings

Rewriting the narrative of DTC, Digital Native is a collective of nimble, frontier brands scaling beyond their digital platform roots.

N:OW Forum (Powered by JOOR)
10:00 - 07:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Denim Room: Artifacts
10:00 - 07:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Artifacts: Experimental works that never hit the masses; favorites from the nineties and vintage pieces from unknown origins. From Maurizio Donadi, official Brand Ambassador and Creative Director for DENIM ROOM, an extremely rare selection of denim "artifacts" from his personal archive will be on display for viewing and inspiration.

PROJECT Sound
10:00 - 07:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

Hear the vibe, be inspired with music from our featured DJ: Jasper Stapleton | jasperstapleton.com | @jasperstapleton

MAGIC Merch - In Collaboration with Upcycle
10:00 - 07:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

In collaboration with Upcycle, MAGIC is putting responsibility in your hands this season. Retailers can grab a limited edition recycled tee or tote onsite at the MAGIC Merch space on Level 2.

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

Buyers' Briefing: Fall/Winter '20/21 (Presented by WGSN)
11:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

As the menswear market continues to grow at a faster rate than womenswear, new opportunities are surfacing for category growth and technological advancement. WGSN will highlight the key areas and strategies to stand out in A/W '20/21.
Presented by: Jennifer Edwards, Director, WGSN Mindset

Introducing The Urban Necessities x Nautica Collection
11:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT, Booth #60904
Events

Stop by the Nautica booth (#60904) to meet Urban Necessities’ Jaysee Lopez and Nautica’s Steve McSween and grab a FREE Limited UN x Nautica sustainable tee, while supplies last!

Meet & Greet with Jaysee Lopez and Steven Mcsween
11am – 2pm

T-Shirt Giveaway
11:00 AM - 2:00 PM
3:00 PM - 6:00 PM

Cocktail Hour
4:00 PM - 5:00 PM

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 2
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Blueprint 2020 Report
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

Join Edward Hertzman, President of Rivet and Sourcing Journal, along with Maurizio Donadi and Denim Dudes Founder, Amy Leverton as they discuss an exclusive report furnished for DENIM ROOM, Blueprint 2020. Serving as the denim industry’s state of the union, this report outlines overall outlook and analysis in 2020, top trends impacting design, and how shifting wages and materials costs are affecting the industry.

The PROJECTION Display
12:00 - 12:00 MBCC: Level 1, FedEx Lobby
Daily Happenings

PROJECT, MRket and The TENTS brands come together in this LED Fashion Display. Art, fashion, and innovation fuse, celebrating the communities of PROJECT.

Sneaker Lab Cleaning Service
12:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

Are your kicks looking a bit dull and in need of some love? Kick back with Sneaker Lab x PROJECT’s cleaning service collaboration, where you can experience the science behind and future of sneaker care with their environmentally friendly products. Your sneakers will be looking fresh after this quick onsite cleaning service.

Crooks & Castles x PROJECT Show Bags
12:00 - 12:00 MBCC: Level 2, Shoreline PROJECT Show Entrance
Daily Happenings

Grab a complimentary show bag, provided by Crooks & Castles. Available at the Shoreline entrance at PROJECT, while supplies last.

The Motley Grooming Station
12:00 - 12:00 MBCC: Level 2, Shoreline, The TENTS, Booth #60403
Daily Happenings

Everyone needs a mid-show pick-me-up. Stop by The Motley Grooming Station, located within Wellness in The TENTS for a personalized, express facial. Onsite staff will assess and address each guests’ concerns and then customize a facial to their specific needs, using luxurious products from the Motley Ventures brands - Port Products, Onekind, and Buckler's. This is grooming, upgraded.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

FN PLATFORM

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Champagne Social
05:00 - 06:00 MBCC: Booth 71313
Events

Bubble and Clink! Raise a toast with FN PLATFORM and the footwear industry to a successful Day One of the show in the FN PLATFORM lounge.

Oceanside Happy Hour co-hosted with PROJECT
05:00 - 06:00 MBCC: Level 2, Oceanside Lounge
Events

Join us for cocktail hour, serving beer and wine with co-host PROJECT and FN PLATFORM.

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Pensole Activation
10:00 - 11:00 MBCC: PROJECT Show Entrance
Daily Happenings

Join shoe concept creator and original Pensole Footwear Academy student, Jared Fiorovich, as he demonstrates the fascinating process of shoe-making—all by hand, no machines. Jared and his assistants will demonstrate a start-to-finish cobbler process, all three days of the show in this creative and educational activation. Custom shoes created onsite by Jared will be available for purchase OR commission your own bespoke pair of shoes to receive after the show. Run, don’t walk as these custom shoes will be in high demand with limited availability!

Retreat Yourself
10:00 - 11:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

eCom Products Group Photo Shoot
10:00 - 07:00 MBCC: Level 1 Lobby
Daily Happenings

Picture yourself on the cover of a magazine with eCom Products Group and ELLE magazine. Stop by their photo studio in the Level 1 lobby of the convention center, adjacent to Starbucks, to have your personal photo shoot and take your turn as a cover model. Upload to your social media and show everyone your part of who’s who at MAGIC.

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

Fashion, Footwear, and Retail: Year-End Review and 2020 Outlook
11:30 - 12:30 MBCC: Level 3, Jasmine A
Seminars

Join NPD’s Beth Goldstein for exclusive insights into the consumer and retail trends that drove the industry’s performance in 2019, and the outlook for 2020 and beyond. In this interactive presentation, Beth will highlight the growth opportunities in footwear and the broader fashion retail landscape, based on NPD’s unique data assets combined with her industry expertise.

Speaker: Beth Goldstein, Executive Director & Industry Analyst, THE NPD GROUP

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 5
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

THE TENTS

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 8
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

PROJECT WOMENS

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Create & Cultivate x PROJECT WOMENS Powered by Amazon
03:00 - 04:00 MBCC: Booth #82601
Events

PROJECT WOMENS is pleased to welcome back our partner, Create & Cultivate, to provide educational and inspirational sessions to help you better grow your business and yourself. This February we welcome Amazon as a presenting sponsor.

Why Going Green Will Get You in the Black—How Sustainability Is Good for the Planet and Your Bottom Line

Sustainability is no longer a buzzword and customers are demanding more transparency than ever
before from the brands they buy. In this panel, we discuss the future of fashion with a green lens and
prove that we can build successful (and profitable) businesses that do better for both consumers and the
planet.

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

Happy Hour - Sponsored by Rolla's
04:00 - 05:00 MBCC: Booth #82641
Events

Join PROJECT WOMENS as we celebrate ROLLA'S (Booth #81809) and their launch of Sofia Richie x ROLLA’S.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Conscious Collection Display
10:00 - 07:00 MBCC: Front of PROJECT WOMENS, #PW-1
Daily Happenings

Who said conscious brands have to compromise on style? Ethical has never looked so good at this gorgeous homage featuring our Good 4 Fashion Brands from PROJECT WOMENS, POOLTRADESHOW and STITCH. Representing eco & animal friendly, ethical practices, responsible production, and social responsibility, discover the brands that proudly stand for ethics—and aesthetics.

We're MAAD about May Kwok
10:00 - 07:00 MBCC: Booth #82300
Daily Happenings

Booth #82300

The Official PROJECT WOMENS Show Bag: Z SUPPLY
10:00 - 07:00 MBCC: PROJECT WOMENS Distribution Desk #PW-2
Daily Happenings

We’re excited to partner again with Z SUPPLY to bring you this seasons limited-edited PROJECT WOMENS show bag! Pick one up Wednesday through Friday at the front of the show, and be sure to visit our official show bag sponsor, Z SUPPLY, at Booth #81634. While Supplies Last.

Accessories Council
10:00 - 07:00 MBCC: Booth #81240
Daily Happenings

Shop a curated collection of accessories designers hand-picked by the foremost experts in the industry, Accessories Council.

MMODE #MTLSTYLE
10:00 - 07:00 MBCC: Booth #81806
Daily Happenings

MMODE, the Montréal Fashion Industry Cluster, brings together leading Canadian brands and showcases the best of Montréal's creativity and know-how within its #MTLSTYLE Gallery (booth #81806).

PROJECT WOMENS x ALTERNATIVE WATER STATION
10:00 - 07:00 MBCC: Booth #81534
Daily Happenings

There's no better ALTERNATIVE to staying hydrated. Fill and refill your bottle all day, provided by ALTERNATIVE.

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

Amazon Coffee House
11:00 - 04:00 MBCC: Booth #82502
Daily Happenings

Stop in for a seminar, stay after for the coffee. Join Amazon, the presenting sponsor of Create & Cultivate, for complimentary coffee daily in the Amazon Coffee House, right across from the Create & Cultivate stage!

Create & Cultivate x PROJECT WOMENS Powered by Amazon
11:00 - 12:00 MBCC: Booth #82601
Events

PROJECT WOMENS is pleased to welcome back our partner, Create & Cultivate, to provide educational and inspirational sessions to help you better grow your business and yourself. This February we welcome Amazon as a presenting sponsor.

The Buzz Kit: How to Generate Organic Brand Awareness Online
This will be presented in three parts:
How to Create a Killer Marketing Campaign to Launch Your Brand (Marketing)
How to Boost Your Instagram Profile Organically in a Pay-to-Play World (Social)
How to Pitch to the Press and Get Online Exposure (Editorial)

The internet has created a world of possibility for creatives who want to start their own company online, but the competition is fierce. Add in the changing algorithms both on social and Google that encourages pay-to-play and you quickly see how challenging it is for brands to gain organic customer acquisition and
awareness anymore. In the Buzz Kit workshop, the Create & Cultivate team will share some of their unique strategies and tips for generating brand awareness online, from your lightbulb moment to launch.

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 14
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

MAGIC MENS

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

The Tayion Collection Fashion Show and Cocktail Hour
04:00 - 05:00 MBCC: Level 2, Super Ballroom, Booth #65518
Events

Join The TAYION Collection for an exclusive fashion show in the MAGIC Men’s Lounge on Day One of the show. Complimentary wine and beer will be available as you view their new collection in this live event. To shop their full collection, head over to The TAYION Collection booth, nearby at booth #65518.
FEBRUARY 5, from 4-5pm

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 17
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

MAGIC Men’s Lounge (Powered by TayionCollection)
12:00 - 12:00 MBCC: Level 2, Super Ballroom, MAGIC Men's Lounge, Booth #65516
Daily Happenings

Powered by TayionCollection, network outside your booth in MAGIC Men’s Lounge.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

WWDMAGIC

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Retailer Swag Bag
02:00 - 03:00 MBCC: At the end of aisle 74200 and 74300
Events

The Retailer Swag Bag is returning by popular demand! WWDMAGIC has gathered a handful of brands and put together some SWEET SWAG for our retailers. Starting at 2:00pm (and while supplies last) on Wednesday, February 5, WWDMAGIC will be handing out a soon-to-be coveted bag of swag! The first 500 retailers can walk away with this COMPLIMENTARY gift. Remember: One bag per retailer, while supplies last. See you at 2:00pm!

Among the participating brands will be:
American & Beyond 79924
Bailey’s Blossoms 80427
Coalition LA 75930
Cozy Casual 72925
Dippin’ Daisy’s 79921
I&M Jeans 73540
Ivory Ella 78027
L&B Apparel - Lucky & Blessed 80110
Lokai 77540
M-rena 78312
Mono B 77340
Nubra 78447
RD International 79514
Salty Cali 77542
Yelete 71830

I&M Jeans Happy Hour
03:00 - 04:00 MBCC: Booth #73540
Events

Pop on over to Booth #73540 for fresh-pressed cocktails and just-made jeans! Take a break from the hustle and bustle of the show floor as you browse all of I&M Jean's latest looks and trends.

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

Real Talk with Delilah Belle and Amelia Gray
04:00 - 05:00 MBCC: Social House Booth #77411
Events

Lisa Rinna and Harry Hamlin may know how to keep the Real Housewives drama alive as real life soap stars, but its their daughters who are sharing the "real real" on all things fashion and social media, while creating a press frenzy wherever they go.

Speaker: Delilah Belle & Amelia Gray
Moderator: Rachel McCord, Celebrity Founder, The McCord List

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

ReTreat Yourself
10:00 - 07:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

WWDMAGIC Hub
10:00 - 07:00 MBCC: Entrance to WWDMAGIC
Daily Happenings

Located at the front of the show this February, the WWDMAGIC Hub has all your show floor essentials. From cool vibes, a cash bar, and charging stations, it's the ultimate place to relax, recharge, or strike up a conversation.

Double Treble (DJs)
10:00 - 07:00 MBCC: WWDMAGIC HUB
Daily Happenings

There is no denying the energy of WWDMAGIC. The only thing that can add to it is the music. Be sure to visit our TWO NEW dynamic female DJs spinning tracks all day, every day.

The Official WWDMAGIC Show Bag: Mustard Seed
10:00 - 07:00 MBCC: Booth #75730
Daily Happenings

WWDMAGIC has teamed up with Mustard Seed to bring you this season’s limited-edition WWDMAGIC show bag. Pick one up Wednesday through Friday as you enter the show and be sure to visit the official show bag sponsor Mustard Seed at BOOTH 75730. While supplies last!

H2 OH Yes We Did
10:00 - 07:00 MBCC: See Map for Locations
Daily Happenings

WWDMAGIC will provide thirsty brands and retailers complimentary water at two water stations sponsored by FashionGo.

ON:LINE
10:00 - 07:00 MBCC: Booth 74319
Daily Happenings

WWDMAGIC is happy to welcome back On:Line. This show floor area encapsulates new Young Contemporary collections that are ready to shop onsite and online 24/7.

Brands Include:
Adora
Axis Apparel
Blumin Apparel
CCOCCI
FSL Apparel
Kissed Apparel
Let's See Style
Lovely Melody
Phil Love
Reborn J
See and Be Seen
Sophie Marie
Space 46
Sweet Lovely by Jen
Wall to Wall
Zutter
7th Ray

WWDMAGIC Social House
10:00 - 07:00 MBCC: Social House Booth #77411
Daily Happenings

Come stop by WWD’s Social House for three full days of panel discussions from some of the most influential power players in the fashion, beauty, and retail industries. See you there!

WWDMAGIC Social House
10:00 - 07:00 MBCC: Social House Booth #77411
Daily Happenings

Come stop by WWD’s Social House for three full days of panel discussions from some of the most influential power players in the fashion, beauty, and retail industries. See you there!

WWDMAGIC Social House
10:00 - 07:00 MBCC: Social House Booth #77411
Daily Happenings

Come stop by WWD’s Social House for three full days of panel discussions from some of the most influential power players in the fashion, beauty, and retail industries. See you there!

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

WWDMAGIC Kick-Off - Where do we start?
12:00 - 01:00 MBCC: Social House Booth #77411
Events

Show President, Kelly Helfman and Brand Director, Don Pietranczyk sit down with Celebrity Host, Rachel McCord to share the inside scoop on all the things you need to know about WWDMAGIC this year.

Speaker: Kelly Helfman, Show President and Fashion Trendsetter, Don Pietranczyk, WWDMAGIC Brand Director
Moderator: Rachel McCord, Celebrity Founder, The McCord List

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 20
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

POOLTRADESHOW

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

CBD Chill Zone Sponsored by Evolution CBD
02:00 - 04:00 MBCC: POOLTRADESHOW Lounge
Events

Sample a CBD infused beverage or soak in a topical hemp cream and experience all the benefits this plant medicine has to offer at the CBD Chill Zone! It's the perfect opportunity to chill, regain focus, and relieve stress and anxiety during a long day of shopping. Come find out why CBD is one of the fastest growing industries and how Evolution Brand can help you and your customers live life better.

Schedule:
Wednesday 2 PM - 4 PM
Thursday 2 PM – 4 PM
Friday 1 PM - 3 PM
While supplies last!

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

Drinks Well With Others
05:00 - 06:00 MBCC: Booth #80723
Events

After a long day of shopping, it’s time to make a few friends over a few drinks. Post up at the POOLTRADESHOW Bar for complimentary cocktails and get to know your indie fashion community.

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

The Official POOLTRADESHOW After Party
07:00 - 12:00 MBCC: Foundation Room
Events

Get lit. You earned it. Mingle with your favorite indie brands and retailers and take things UP a notch at Mandalay Bay's sky-high Foundation Room. Join us right after the WWDMAGIC opening night performance for killer city views. Complimentary vodka cocktails for the first hour with the POOLTRADESHOW branded wristband!

Cash & Carry
10:00 - 07:00 MBCC:
Daily Happenings

Let’s be real. You’re ready to shop. And you want it now. Discover fresh creations from emerging fashion entrepreneurs at our always popular Cash & Carry section. Take home one-of-a-kind accessories, apparel, apothecary, and gift items for you and your store—and indulge in some serious instant gratification.

Club Tattoo
10:00 - 07:00 MBCC: Booth #80705
Daily Happenings

Yes. You heard right. Free tattoos. You loved them so much last year, we’re bringing in a second guest artist from Club Tattoo to tat you up! Established in 1995, Club Tattoo is the world's premier tattoo and piercing studio, with 7 locations in the Southwest United States including their Flagship studios located at Planet Hollywood and the Venetian Hotel & Casinos on the Las Vegas Strip. Come make memories tat last a lifetime provided by Club Tattoo Artists Sandy Tran and Dominique Meier.

POOLTRADESHOW DIY Lounge
10:00 - 07:00 MBCC: POOLTRADESHOW DIY Lounge
Events

Make. Art. Happen. Take a break and get your hands dirty with these exclusive make-and-take giveaways courtesy of your favorite POOLTRADESHOW brands. Tie dye a pair of Tailored Union socks, enjoy a DIY jewelry making session with Brooklyn Charm, or have Schin Loong do custom calligraphy on a notebook or card of your choice! No artistic talent necessary. :)

Schedule:
Tailored Union Tie Dye: Wednesday Feb 5 10 AM – 7PM
Brooklyn Charm Jewelry Making: Thursday Feb 6 + Friday Feb 7 10 AM – 12 PM
Schin Loong Custom Calligraphy: Thursday Feb 6 + Friday Feb 7 1PM – 3PM

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 23
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

STITCH @ PROJECT WOMENS

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

STITCH

STITCH @ PROJECT WOMENS Coffee Bar
10:00 - 11:00 MBCC: Booth #83830
Daily Happenings

Where's the buzz? On the STITCH show floor, of course. Join us for your morning wake-up call with complimentary coffee each day at the beginning of the show.

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 26
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.