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WWDMAGIC

2020 on Marketing Trends and Evolution
01:00 - 02:00 MBCC: Social House Booth #77411
Events

This is the panel you don't to miss. Sit down with Celebrity Publicist and TV Personality, Jack Ketsoyan, Hollywood Producer, Kristi Kaylor, and Community Creator, Sarah Pendrick to learn the marketing trends and tips on sales, social media and experiential events to watch for in 2020.

Speaker: Jack Ketsoyan, Celebrity Publicist and Television Personality, Sarah Pendrick, Community Creator, Kristi Kaylor, Hollywood Producer and Marketing Expert
Moderator: Rachel McCord, Celebrity Founder, The McCord List

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

I&M Jeans Happy Hour
02:00 - 03:00 MBCC: Booth #73540
Events

Pop on over to Booth #73540 for fresh-pressed cocktails and just-made jeans! Take a break from the hustle and bustle of the show floor as you browse all of I&M Jean's latest looks and trends.

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

90s & 90210 Fashion with Tori Spelling
04:00 - 05:00 MBCC: Social House Booth #77411
Events

Tori Spelling shares her take on all things 90210 fashion, motherhood, reality television, and life in the public eye.

Speaker: Tori Spelling
Moderator: Rachel McCord, Celebrity Founder, The McCord List

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

ReTreat Yourself
09:00 - 06:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, Beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

WWDMAGIC Hub
09:00 - 06:00 MBCC: Entrance to WWDMAGIC
Daily Happenings

Located at the front of the show this February, the WWDMAGIC Hub has all your show floor essentials. From cool vibes, a cash bar, and charging stations, it's the ultimate place to relax, recharge, or strike up a conversation.

Double Treble (DJs)
09:00 - 06:00 MBCC: WWDMAGIC HUB
Daily Happenings

There is no denying the energy of WWDMAGIC. The only thing that can add to it is the music. Be sure to visit our TWO NEW dynamic female DJs spinning tracks all day, every day.

The Official WWDMAGIC Show Bag: Mustard Seed
09:00 - 06:00 MBCC: Booth #75730
Daily Happenings

WWDMAGIC has teamed up with Mustard Seed to bring you this season’s limited-edition WWDMAGIC show bag. Pick one up Wednesday through Friday as you enter the show and be sure to visit the official show bag sponsor Mustard Seed at BOOTH 75730. While supplies last!

H2 OH Yes We Did
09:00 - 06:00 MBCC: See Map for Locations
Daily Happenings

WWDMAGIC will provide thirsty brands and retailers complimentary water at two water stations sponsored by FashionGo.

ON:LINE
09:00 - 06:00 MBCC: Booth 74319
Daily Happenings

WWDMAGIC is happy to welcome back On:Line. This show floor area encapsulates new Young Contemporary collections that are ready to shop onsite and online 24/7.

Brands Include:
Adora
Axis Apparel
Blumin Apparel
CCOCCI
FSL Apparel
Kissed Apparel
Let's See Style
Lovely Melody
Phil Love
Reborn J
See and Be Seen
Sophie Marie
Space 46
Sweet Lovely by Jen
Wall to Wall
Zutter
7th Ray

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Trend Alert with Kelly Helfman
10:00 - 11:00 MBCC: Social House Booth #77411
Events

Show President and Fashion Trendsetter, Kelly Helfman discusses the 2020 fashion trends to watch for with Moderator, Wendy Bendoni.

Speaker: Kelly Helfman, Show President and Fashion Trendsetter
Moderator: Wendy Bendoni, Professor

Just Black Denim Mimosa Happy Hour
10:00 - 11:00 MBCC: Booth #72919
Events

Bring on the bubbles! Make your morning O.J sparkle at this complimentary beginning-of-day toast courtesy of Just Black Denim. Cheers!

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 21
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

SOURCING AT MAGIC

Connecting Concepts to Consumers: Improving Market Responsiveness with Product Lifecycle Management
01:00 - 02:00 MBCC: Level 3, Jasmine A
Seminars

Managing personalized orders while developing multiple product categories with multiple suppliers through multiple channels in multiple markets has never been so challenging. The volume of information fashion and consumer goods brands are managing today has exploded. Getting products to consumers on time requires you to leverage new technologies to cut time to market, streamline workflows and eliminate bottlenecks. Hear fellow industry peers from Crocs, tentree and Ariat share how they are able to accelerate brand agility by adopting a single source of truth with Product Lifecycle Management (PLM).

Moderator:
Joe Groves, Centric, Vice-President Sales Americas

Speaker:
David Castellanos, Manager Product Operations, Crocs
Arthur Kononuk, Co-Founder and Creative Director, tentree
Karen Schmidt, Director PLM and Data, Ariat Prashant Urkudey, Director, IT Business Applications, Targus

Harnessing the Power of Social Media for Apparel Sales Success
01:00 - 01:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Learn the strategies, tools, and methods used by the pro's to harness the power of social media to enable sales success in the apparel industry. Find out which works best for your business and discuss future trends in social media in this seminar at the SOURCE.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Clark McNulty, Digital Marketing Strategist, ELK Marketing

From Design to Sourcing: Using CottonWorks ™ and Tariff Engineering to Improve your Bottom Line
02:00 - 03:00 MBCC: Level 3, Jasmine E
Seminars

Did you know that a small change to your fiber content on your fabrics as well as how your garment is constructed can have an impact on the price? Lowering duty rates on imported apparel using these two steps can help with your pricing to retailers and consumers while improving your bottom line. Learn the tricks of the trade and find out about a treasure of resources that can help you with your business—from design and technology to sustainability while enhancing your knowledge in knitting, weaving, finishing and much, much more!

Moderator:
Mark Messura, COTTON INC

Speaker:
Janet Ydavoy, Co-Founder, ARCHANGEL ADVISORS - Supply Chain Consulting

Appealing to Millennials and Gen-Z
02:00 - 02:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

With the Millennials and Gen Z consumers’ ever-increasing awareness and sensitivity to address sustainability, social injustices, wearable technology, and recycling - to name a few factors affecting their buying power. These factors are demanding change from traditional manufacturers and retailers. The new buzz words are a recipe to consider when starting your own brand. It will be important to analyze how these new descriptive words are incorporated to improve the chances to be successful as a brand in this rapidly changing retail environment.

Moderator:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Speaker:
Frances Harder, President Fashion for Profit

Top 14 Mistakes Startup Designers Make & How to Avoid Them!
02:30 - 03:30 MBCC: Level 3, Jasmine A
Seminars

If you want a profitable fashion business you must learn how to avoid making the most common costly mistakes. In this seminar, we’ll discuss the top 14 mistakes we see newbies make so you don’t waste any time or money! You’ll also learn the one thing you can do to 10x your sales, how much it really costs to start a line, how to properly cost your line, and MORE!

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Christine Daal, Fashion Business Consultant, FASHION ANGEL WARRIOR

Licensing for the Apparel Industry
03:00 - 03:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Licensing can be a very profitable extension for your brand. However, it will be critical to understanding how to protect your brand and your intellectual property before you license your branded goods. What are the benefits and drawbacks of licensing?

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Aaron Renfro, Shareholder, Call & Jensen

Storytelling with and for Gen Z - Diving Deep into TikTok
03:30 - 04:30 MBCC: Level 3, Jasmine E
Seminars

Short-form video is changing the game in how brands communicate with their audiences. In this session, attendees will get an introduction to Tik Tok, and learn how e.l.f. Cosmetics tapped into user-generated content to create a viral campaign with 1.6 billion views (and counting!). Takeaways include Snapchat, Tik Tok, and more, an overview of social media platforms using short-form video, deep dive into Tik Tok, pros & cons discussion of e.l.f.'s hashtag challenge, the challenges, why it worked, how it continues to grow.

Moderator:
Lauren Guerrieri, Senior Manager, Tinuiti

Speaker:
Gayitri Budhraja, Vice President, Brand, e.l.f. Cosmetics

Ask the Experts
04:00 - 04:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Bring any and all questions you may have about: Sourcing, Logistics, Funding, Licensing, Production or Legal Aspects of Fashion. Our expert panel will be able to answer your questions during this open Q&A session.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Aaron Renfro, Shareholder, Call & Jensen, Rob Greenspan, C.E.O. / Consult Inc. Frances Harder, Presiden Fashion for Profit. Maria Groetzinger, LA APPAREL SERVICES, Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Influencer Marketing in 2020: New Strategies for Success
04:30 - 05:30 MBCC: Level 3, Jasmine A
Seminars

Instagram's decision in 2019 to hide likes and new FTC regulations on influencer marketing hasn’t slowed investments in this booming market. In fact, Business Insider research shows that brands will spend upwards of $15 billion on influencer marketing by 2022. So how can fashion brands build an influencer strategy that will deliver measurable success? In this session, attendees will learn how to choose the best platforms for their influencer campaign, how to structure their influencer investment, and how to find the best influencer for your brand. You'll also gain insights into best practices and get tips on measuring the success of your campaign.

Moderator:
Lauren Guerrieri, Senior Manager, Tinuiti

Speaker:
Sarah Sanchez, Senior Manager, Social Strategy Tinuiti

SOURCING Networking Mixer
05:00 - 06:00 Pavilion : The SOURCE LOUNGE Booth #93515
Daily Happenings

Network and learn from industry professionals on how to take apparel business to the next level. Ask questions on various fashion business topics, such as design, product development, licensing, branding, social media, e-commerce, and sustainability.:

Moderator:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Speaker:
Aaron Renfro, Shareholder, Call & Jensen, Rob Greenspan, C.E.O. / Consult Inc. Frances Harder, Presiden Fashion for Profit. Maria Groetzinger, LA APPAREL SERVICES, Andreu David, Attendee Relations Specialist, SOURCING at MAGIC, Trish Concannon, Director of Communications, About Sources / DG Expo

Join The Most Important Fashion Movement: The Why's And How's Of Creating a Sustainable Strategy
09:30 - 11:00 MBCC: Level 3, Jasmine A
Seminars

Strategic Sustainability starts with questions and an exploration of one’s self and customer base. These are The Why’s. Comparisons are then drawn to the global movement and the organizations leading the charge, The How’s. Learning which questions to ask on your journey toward Sustainability is The Empowerment. Applying this knowledge to the product that is right for your customer is the Strategy.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Anthony Lilore , THROW - Chief ReDesigner and Co-Founder, Adjunct Professor FIT NYC,
Amy Williams - AMELIA WILLIAM STUDIO- Design Strategy Consultant & Educator
Eliane Said - THROW - Managing Partner and Catalyst

Strategies for Funding
10:00 - 10:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Launching a new brand can be very costly. Learn from the financial experts how to prepare yourself before you dive in headfirst and find you don’t have the funds to grow or produce your products.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Rob Greenspan, C.E.O. / Consult Inc.

Direct From Montreal, International Fashion Design To Innovate Tech At Your Front Door
10:15 - 11:30 MBCC: Level 3, Jasmine E
Seminars

For retailers who are seeking the European fashion sense combined with North American technology, Montreal, Canada is that hub. From ALDO to Ssense, Montreal creators have become international leaders in both footwear and apparel. " mmode, The Metropolitan Fashion Cluster of Montreal” invites you to this special session featuring trends and innovation updates.

Moderator:
Ana Marinescu, President, Urbana Marketing

Speaker:
Eric Wazana , Co-Founder, YOGA JEANS & BOULDER DENIM Jonathan Leclerc , President, AUCLAIR & MARTINO FOOTWEAR, Michael Corber Partner, RICHTER

Blazing New Trails For Footwear's Future: Sourcing, Innovation and Sustainable Insights
11:00 - 12:00 MBCC: Level 3, Jasmine A
Seminars

Modern trends are shifting at a breakneck pace as brands stretch to meet the demands of young consumers. But even with the need for more agility, brands still struggle to coordinate their supply chains, keep manufacturing costs down and evade trade issues with China—all while becoming more sustainable. Brands are being forced to re-examine the way their businesses are run, along with where their operations are based. They’re faced with new and potentially groundbreaking technological innovations, but struggle to implement them. And, they’re being asked to answer to a new class of conscious consumers who want to know where products are coming from, what they’re made of, and how their purchases will impact the world around them. Change is imminent, but the waters are uncharted. In this panel discussion, senior executives discuss the state of the footwear supply chain in the face of evolving technology, environmental concerns and tariff threats.

Moderator:
Edward Hertzman, Publisher, SOURCING JOURNAL

Speaker:
James Biolos, President, FARYL ROBIN Karl Moehring, CEO Washington Shoe Co Caroline de Baere, Co-Founder, BENDY SHOES

Sourcing Fabric & Production for Fashion
11:00 - 11:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Understanding sourcing will be the first important step to achieving consistent sales and good production. Learn the important sourcing tips from the experts.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC, Maria Groezinger, Director, MoLabels, Trish,

Botanica: A Beautiful World Full of Inspiration
12:00 - 01:00 MBCC: Level 3, Jasmine E
Seminars

After all the drama of color in recent seasons, for Spring/Summer 2021 we step forward into a season highlighted by quieter, more natural colors that hint at the influence of raw dyestuffs and recycling as well as bursts and blooms of brilliant and stunning floral hues that cross the spectrum. In line with this new feeling for color comes equally important respect for luminosity, texture, and tonality.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
LAURIE PRESSMAN, V.P. , PANTONE COLOR INSTITUTE

Logistics of Fashion
12:00 - 12:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

This seminar will address the necessary steps that should be fully understood when sourcing both domestically and offshore.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Robert Kreiger, President, Krieger Worldwide

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 12
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

PROJECT

The New Face of Wellness: Why Men Want Self-Care
01:00 - 02:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

The men’s grooming and wellness industry is exploding, but what men look for now is not what they wanted even a few years ago. This panel explores the biggest trends in men’s grooming and wellness, what consumers are asking for, and how brands and retailers can meet those needs.
Moderator:
Garrett Munce, Grooming Editor for Esquire and Men's Health
Speakers:
Matt Ruggieri, Founder, The Motley
David Yi, Very Good Light
Lars Fredriksson, CEO, Verso
Sarah Lee, Co-Founder/COO of Bombfell

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

Video Games on the Big Screen
02:00 - 03:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

A New York Minute With Highsnobiety
02:00 - 03:00 MBCC: Level 2, PROJECT N:OW Stage, Booth #61437
Events

Meet Highsnobiety Managing Director Brock Cardiner and Editorial Director Jian DeLeon to discuss cultural credibility and how it affects your brand. Ask us anything except how to get a post on Highsnobiety!

DENIM ROOM Refreshments
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

A New York Minute With Highsnobiety
02:00 - 03:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Meet Highsnobiety Jeff Carvalho and Brock Cardiner to discuss cultural credibility and how it affects your brand. Ask us anything except how to get a post on Highsnobiety!

DENIM ROOM Conversations: Michael Williams — Brand v’s B/S
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

As the control switch is being flipped to Gen Z, how do denim brands shift their marketing strategies to remain relevant in a noisy world? Join Amy Leverton of Denim Dudes for a one-on-one conversation with Michael Williams, Writer & Creative Strategist for Paul & Williams.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes
Special Guests:
Michael Williams, Writer & Creative Strategist, Paul & Williams

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

N:OW Network n' Nosh
03:00 - 04:30 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Accompanying our afternoon N:OW Forum, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers.

Highsnobiety | Where Does Denim Go Now That Subcultures No Longer Exist?
03:00 - 04:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

Highsnobiety Co-Founder Jeff Carvalho sits down with Brock Cardiner to discuss denim's place in culture now that the internet has all but erased subcultures. Together, they discuss what jeans signify in an era where anything goes, in an era where digital life allows you to curate your own identity via what you choose to share.
Moderator:
Jeff Carvalho, Managing Director, Highsnobiety
Speakers:
Brock Cardiner, Editorial Director, Highsnobiety
Maurizio Donadi, Co-Founder and Creative Lead, Atelier & Repairs
Mark Werts, Founder & CEO, American Rag Cie

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Video Games on the Big Screen
04:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

The TENTS Champagne Toast
04:00 - 05:00 MBCC: Level 2, Shoreline, The TENTS
Events

Join us in The TENTS for passed champagne on Thursday from 4pm - 5pm, while supplies last.

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Introducing: DENIM ROOM( Powered by Tmall Global)
09:00 - 06:00 MBCC: Level 2, Shoreline, DENIM ROOM (See Map for Booth Numbers)
Daily Happenings

From premium to advanced to artisanal, DENIM ROOM is a collaboration of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

THE TENTS: Wellness Presented by Garrett Munce
09:00 - 06:00 MBCC: Level 2, Shoreline, The TENTS (See Map for Booth Numbers)
Daily Happenings

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Digitally Native
09:00 - 06:00 MBCC: Level 2, PROJECT (See Map for Booth Numbers)
Daily Happenings

Rewriting the narrative of DTC, Digital Native is a collective of nimble, frontier brands scaling beyond their digital platform roots.

N:OW Forum (Powered by JOOR)
09:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Denim Room: Artifacts
09:00 - 06:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Artifacts: Experimental works that never hit the masses; favorites from the nineties and vintage pieces from unknown origins. From Maurizio Donadi, official Brand Ambassador and Creative Director for DENIM ROOM, an extremely rare selection of denim "artifacts" from his personal archive will be on display for viewing and inspiration.

PROJECT Sound
09:00 - 06:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

Hear the vibe, be inspired with music from our featured DJ: Jasper Stapleton | jasperstapleton.com | @jasperstapleton

MAGIC Merch - In Collaboration with Upcycle
09:00 - 06:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

In collaboration with Upcycle, MAGIC is putting responsibility in your hands this season. Retailers can grab a limited edition recycled tee or tote onsite at the MAGIC Merch space on Level 2.

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

A New York Minute With Highsnobiety
10:00 - 11:00 MBCC: Level 2, PROJECT N:OW Stage, Booth #61437
Events

Meet Highsnobiety Managing Director Brock Cardiner and Editorial Director Jian DeLeon to discuss cultural credibility and how it affects your brand. Ask us anything except how to get a post on Highsnobiety!

The Official PROJECT Party
10:00 - 00:00 MBCC: Hakkasan Nightclub, MGM Grand
Events

Join us at Hakkasan in MGM Grand for the party of the season - The Official PROJECT Party Sponsored by Champion. Featuring a performance by Danileigh, and a DJ set by Justin Credible. Bring your MAGIC wristband for complimentary admission until 1am. Don’t forget, dress to impress - no hats, t-shirts, or sneakers. All guests must be 21+

A New York Minute With Highsnobiety
10:00 - 11:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Meet Highsnobiety Jeff Carvalho and Brock Cardiner to discuss cultural credibility and how it affects your brand. Ask us anything except how to get a post on Highsnobiety!

Gen X and Z – Separated at Birth (Presented by WGSN)
11:00 - 12:00 MBCC: Level 2, PROJECT N:OW Stage, Booth #61437
Seminars

They may be divided by Millennials, but Gen X and Gen Z are close in outlook and attitude. In the presentation, WGSN will explore the synergy of these two cohorts and how brands can engage and connect to their value systems.

Presented by:
Quentin Humphrey, Editor - Youth Culture, WGSN

Score a FREE Nautica Graphic Tee!
11:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT, Booth #60904
Events

Stop by the Nautica booth (#60904) and grab a FREE, exclusive and sustainable, Nautica Jeans Co. graphic tee; while supplies last!

WHITE T-SHIRT GIVEAWAY
11:00 AM - 2:00 PM

BLACK T-SHIRT GIVEAWAY
3:00 PM - 6:00 PM

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

DENIM ROOM Refreshments
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

]Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 3
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

The PROJECTION Display
12:00 - 12:00 MBCC: Level 1, FedEx Lobby
Daily Happenings

PROJECT, MRket and The TENTS brands come together in this LED Fashion Display. Art, fashion, and innovation fuse, celebrating the communities of PROJECT.

Sneaker Lab Cleaning Service
12:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

Are your kicks looking a bit dull and in need of some love? Kick back with Sneaker Lab x PROJECT’s cleaning service collaboration, where you can experience the science behind and future of sneaker care with their environmentally friendly products. Your sneakers will be looking fresh after this quick onsite cleaning service.

Crooks & Castles x PROJECT Show Bags
12:00 - 12:00 MBCC: Level 2, Shoreline PROJECT Show Entrance
Daily Happenings

Grab a complimentary show bag, provided by Crooks & Castles. Available at the Shoreline entrance at PROJECT, while supplies last.

DENIM ROOM Conversations: Sean Le Quang — Custom Future
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

How is customization evolving in the era of digital technology and the micro-maker? Join Amy Leverton of Denim Dudes for one-on-one conversation with Sean Le Quang.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes
Special Guest:
Sean Lequang, Independent Designer

The Motley Grooming Station
12:00 - 12:00 MBCC: Level 2, Shoreline, The TENTS, Booth #60403
Daily Happenings

Everyone needs a mid-show pick-me-up. Stop by The Motley Grooming Station, located within Wellness in The TENTS for a personalized, express facial. Onsite staff will assess and address each guests’ concerns and then customize a facial to their specific needs, using luxurious products from the Motley Ventures brands - Port Products, Onekind, and Buckler's. This is grooming, upgraded.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

FN PLATFORM

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Trail Mixer
02:00 - 06:00 MBCC: Booth #71313
Events

Feel like you are in power save mode? It’s afternoon recharge time and we’ve got what you need at our build-your-own-snack trail mix bar. Pick from a “mixed bag” assortment and don’t forget to grab a SoBe Lifewater. Back to 100% until happy hour! Until supplies last.

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Pensole Activation
09:00 - 10:00 MBCC: PROJECT Show Entrance
Daily Happenings

Join shoe concept creator and original Pensole Footwear Academy student, Jared Fiorovich, as he demonstrates the fascinating process of shoe-making—all by hand, no machines. Jared and his assistants will demonstrate a start-to-finish cobbler process, all three days of the show in this creative and educational activation. Custom shoes created onsite by Jared will be available for purchase OR commission your own bespoke pair of shoes to receive after the show. Run, don’t walk as these custom shoes will be in high demand with limited availability!

ReTreat Yourself
09:00 - 10:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

eCom Products Group Photo Shoot
09:00 - 06:00 MBCC: Level 1 Lobby
Daily Happenings

Picture yourself on the cover of a magazine with eCom Products Group and ELLE magazine. Stop by their photo studio in the Level 1 lobby of the convention center, adjacent to Starbucks, to have your personal photo shoot and take your turn as a cover model. Upload to your social media and show everyone your part of who’s who at MAGIC.

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 6
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

THE TENTS

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 9
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

PROJECT WOMENS

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Create & Cultivate x PROJECT WOMENS Powered by Amazon
03:00 - 04:00 MBCC: Booth #82601
Events

PROJECT WOMENS is pleased to welcome back our partner, Create & Cultivate, to provide educational and inspirational sessions to help you better grow your business and yourself. This February we welcome Amazon as a presenting sponsor.

Under the Influence: Why Camila Coehlo Built Her Community First and Her Business Followed

There's no denying that Camila Coelho has established herself as a super-influencer with staying power. The beauty and fashion influencer—she has 8.5 million followers on Instagram and over 4 million subscribers on YouTube—has cultivated a global community around her personal style. She launched Camila Coelho Collection with Revolve last year and it has been a runaway success. In this keynote conversation, we discuss the importance of building a community before creating a business, and why staying true to your brand DNA (and always putting the audience first) is key to success.

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

MMODE Happy Hour
04:30 - 05:30 MBCC: Booth #81806
Events

Cheers to Montréal! Stop by MMODE's #MTLSTYLE Gallery (booth #81806) on Thursday, February 6th at 4:30 PM and raise a glass to celebrating with leading Canadian fashion brands!

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Conscious Collection Display
09:00 - 06:00 MBCC: Front of PROJECT WOMENS, #PW-1
Daily Happenings

Who said conscious brands have to compromise on style? Ethical has never looked so good at this gorgeous homage featuring our Good 4 Fashion Brands from PROJECT WOMENS, POOLTRADESHOW and STITCH. Representing eco & animal friendly, ethical practices, responsible production, and social responsibility, discover the brands that proudly stand for ethics—and aesthetics.

We're MAAD about May Kwok
09:00 - 06:00 MBCC: Booth #82300
Daily Happenings

Booth #82300

The Official PROJECT WOMENS Show Bag: Z SUPPLY
09:00 - 06:00 MBCC: PROJECT WOMENS Distribution Desk #PW-2
Daily Happenings

We’re excited to partner again with Z SUPPLY to bring you this seasons limited-edited PROJECT WOMENS show bag! Pick one up Wednesday through Friday at the front of the show, and be sure to visit our official show bag sponsor, Z SUPPLY, at Booth #81634. While Supplies Last.

Accessories Council
09:00 - 06:00 MBCC: Booth #81240
Daily Happenings

Shop a curated collection of accessories designers hand-picked by the foremost experts in the industry, Accessories Council.

MMODE #MTLSTYLE
09:00 - 06:00 MBCC: Booth #81806
Daily Happenings

MMODE, the Montréal Fashion Industry Cluster, brings together leading Canadian brands and showcases the best of Montréal's creativity and know-how within its #MTLSTYLE Gallery (booth #81806).

MMODE Retailer Coffee Hour
09:00 - 10:00 MBCC: Booth #81806
Events

MMODE invites all retailers for a complimentary coffee on Thursday, February 6th at 9 AM. Join us at the #MTLSTYLE Gallery (booth #81806) for a morning pick me up and discover the best of Montréal's fashion.

PROJECT WOMENS x ALTERNATIVE WATER STATION
09:00 - 06:00 MBCC: Booth #81534
Daily Happenings

There's no better ALTERNATIVE to staying hydrated. Fill and refill your bottle all day, provided by ALTERNATIVE.

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Amazon Coffee House
10:00 - 04:00 MBCC: Booth #82502
Daily Happenings

Stop in for a seminar, stay after for the coffee. Join Amazon, the presenting sponsor of Create & Cultivate, for complimentary coffee daily in the Amazon Coffee House, right across from the Create & Cultivate stage!

Create & Cultivate x PROJECT WOMENS Powered by Amazon
11:00 - 12:00 MBCC: Booth #82601
Events

PROJECT WOMENS is pleased to welcome back our partner, Create & Cultivate, to provide educational and inspirational sessions to help you better grow your business and yourself. This February we welcome Amazon as a presenting sponsor.

Let’s Represent: Why the Inclusivity Movement Is More Than Just Good Marketing

To put it simply, diversity matters. New research makes it crystal clear that companies with a more
diverse workforce perform better financially. In fact, companies in the top 25% for gender and ethnic
diversity at the executive level are more likely to have above-average profitability than companies in the
bottom 25%. Join this panel conversation of unique voices who are pushing culture forward and making
inclusion the norm, not the exception.

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 15
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

MAGIC MENS

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

MAGIC Men's Booth Awards
10:30 - 11:00 MBCC: Level 2, Super Ballroom, MAGIC Men's, Show Floor
Events

Our panel of industry experts review the floor for the most impressive brands throughout MAGIC MENS, selecting winners from three distinct categories: Best in Show, Best Emerging Brand, and Best Booth Presentation. Awards will be distributed to the winning booths on Thursday morning.

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 18
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

MAGIC Men’s Lounge (Powered by TayionCollection)
12:00 - 12:00 MBCC: Level 2, Super Ballroom, MAGIC Men's Lounge, Booth #65516
Daily Happenings

Powered by TayionCollection, network outside your booth in MAGIC Men’s Lounge.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

POOLTRADESHOW

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

CBD Chill Zone Sponsored by Evolution CBD
02:00 - 04:00 MBCC: POOLTRADESHOW Lounge
Events

Sample a CBD infused beverage or soak in a topical hemp cream and experience all the benefits this plant medicine has to offer at the CBD Chill Zone! It's the perfect opportunity to chill, regain focus, and relieve stress and anxiety during a long day of shopping. Come find out why CBD is one of the fastest growing industries and how Evolution CBD can help you and your customers live life better.

Schedule:
Wednesday 2 PM - 4 PM
Thursday 2 PM – 4 PM
Friday 1 PM - 3 PM
While supplies last!

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

Drinks Well With Others
05:00 - 06:00 MBCC: Booth #80723
Events

After a long day of shopping, it’s time to make a few friends over a few drinks. Post up at the POOLTRADESHOW Bar for complimentary cocktails and get to know your indie fashion community.

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Cash & Carry
09:00 - 06:00 MBCC:
Daily Happenings

Let’s be real. You’re ready to shop. And you want it now. Discover fresh creations from emerging fashion entrepreneurs at our always popular Cash & Carry section. Take home one-of-a-kind accessories, apparel, apothecary, and gift items for you and your store—and indulge in some serious instant gratification.

Club Tattoo
09:00 - 06:00 MBCC: Booth #80705
Daily Happenings

Yes. You heard right. Free tattoos. You loved them so much last year, we’re bringing in a second guest artist from Club Tattoo to tat you up! Established in 1995, Club Tattoo is the world's premier tattoo and piercing studio, with 7 locations in the Southwest United States including their Flagship studios located at Planet Hollywood and the Venetian Hotel & Casinos on the Las Vegas Strip. Come make memories tat last a lifetime provided by Club Tattoo Artists Sandy Tran and Dominique Meier.

POOLTRADESHOW DIY Lounge
09:00 - 06:00 MBCC: POOLTRADESHOW DIY Lounge
Events

Make. Art. Happen. Take a break and get your hands dirty with these exclusive make-and-take giveaways courtesy of your favorite POOLTRADESHOW brands. Tie dye a pair of Tailored Union socks, enjoy a DIY jewelry making session with Brooklyn Charm, or have Schin Loong do custom calligraphy on a notebook or card of your choice! No artistic talent necessary. :)

Schedule:
Tailored Union Tie Dye: Wednesday Feb 5 10 AM – 7PM
Brooklyn Charm Jewelry Making: Thursday Feb 6 + Friday Feb 7 10 AM – 12 PM
Schin Loong Custom Calligraphy: Thursday Feb 6 + Friday Feb 7 1PM – 3PM

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 24
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

STITCH @ PROJECT WOMENS

How to Develop Private Label for Your Store
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Why should you consider private label for your store? Retail expert and author Mercedes Gonzalez will walk us through every step of the process from sourcing for efficiency and working with a factory, to pricing, shipping, and marketing. Come learn the ins and outs of this important opportunity and see if it’s the right move for your business.

Speaker: Mercedes Gonzalez, President, GLOBAL PURCHASING COMPANIES

The Secrets of Online Success for Retailers - NEW!
02:00 - 03:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

For brick and mortar retailers, e-commerce and online sales can be seen as the great unknown. For others, they’re scared into thinking it’s the only way to survive. But is online for you? Josh Orr of Streamline Retail will walk us through the strategies that in-store retailers use not just to compete, but beat online retailers at their own game. You’ll walk away with proven marketing tactics for taking your business online, tips for growing your e-commerce business, and helpful insights as to whether online retail is really right for you.

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

The Pillars of eCommerce Success: How to Thrive Online in 2020 and Beyond
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

The 3 biggest hurdles in e-commerce growth are traffic, sales (online conversion), and customer loyalty (retention). Do you know how to overcome these blocks? Learn how the top online retailers use social, email, and ads to drive business; offer superior customer service to create raving fans; and keep people coming back for more in this eye-opening seminar from Josh Orr!

Speaker: Josh Orr, CEO, STREAMLINE RETAIL

Avoid Overspending on Inventory! - NEW!
04:00 - 05:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Open-to-buy is a tool that, in the hands of a fully committed retailer, will profoundly improve finances. But some do not know what it is, let alone how to manage it. In this entertaining and eye-opening seminar, Paul Erickson will teach you exactly what an open-to-buy is (and if all retailers need it), how to spot sales patterns and predict consumer demand, why “less is more” when planning stock, how to maximize merchandise freshness + more must-know factors that will help you optimize your inventory and increase profits.

Speaker: Paul Erickson, MANAGEMENT ONE

How to Dramatically Increase Sales Without Relying on More Foot Traffic - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Join retail strategist, Janine Mix, as she defies the concept of foot traffic! Learn the avoidable mistake that 90% of retailers make when the customer walks through the door, the #1 advantage your brick-and-mortar has over online competitors (and how to leverage it), the 3 customer personality types you need to know (and how to turn each one into your BFF), and more simple ways to increase your profits without expensive marketing campaigns or new customers.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Expert Tips from a Successful Boutique Owner - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Anyone that says you can’t make money in boutique fashion is WRONG! Take it from Ashley Alderson, fashion guru and founder of The Boutique Hub. Get all of her secrets for getting more done with less stress including her 4-part to-do list, the 6 essential pieces of social, and Ashley’s content sanity method—all catered toward the boutique owner’s needs and lifestyle. Attendees will walk away with the must-have resources and checklists that help make her business a success. Don’t miss out!

Speaker: Ashley Alderson, CEO, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

5 Ways Sustainable Efforts Can Help Retailers Increase Sales to GenZ, Millennials, and All Customers - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Consumers are increasingly choosing to make purchases based on socially good actions from retailers—including sustainability. From how sustainability helps shape your brand story, to ways sustainable in-store merchandising and marketing efforts impact customer choices, to identifying best practices that directly influence sustainable organizations, Mother Nature, and customers alike—leveraging the importance of sustainability in your retail strategy is a must. Not only can these actions help you increase the attention of GenX and Millennial customers, but it can also help you strengthen sales. Join Retail Minded’s Founder, Author, Shop Small Spokesperson from American Express and globally recognized retail thought leader Nicole Leinbach Reyhle, as she unveils actionable insights for retailers to incorporate sustainable efforts into their retail actions.

Speaker: Nicole Leinbach Reyhle, Founder, RETAIL MINDED

Shifting Social Media Marketing Strategies for Retailers in 2020 - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

As consumers are shifting from mass-market buying to more niche or artisan buying, the long tail strategy allows retailers to realize significant profits by selling hard-to-find items to many customers. What is a long-tail marketing strategy and how do you leverage long-tail influencers? Do long-tail keywords have higher conversion rates? How do you shift focus from the attention economy and mass-audience strategy to smaller niche groups with unified interests? And how can all of this positively impact your business? Come find out from renowned retail expert, Dan Jablons!

Speaker: Dan Jablons, MANAGEMENT ONE, RETAIL SMART GUYS

STITCH

Prosecco Happy Hour
04:00 - 05:00 MBCC: Booth #83830
Events

What better way to celebrate than with a dedicated prosecco hour? Toast to your buying power with a bubbly afternoon pick-me-up.

STITCH @ PROJECT WOMENS Coffee Bar
09:00 - 10:00 MBCC: Booth #83830
Daily Happenings

Where's the buzz? On the STITCH show floor, of course. Join us for your morning wake-up call with complimentary coffee each day at the beginning of the show.

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 27
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.