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WWDMAGIC

Boss Babes & CEOs with the Bella twins
01:00 - 02:00 MBCC: Social House Booth #77411
Events

These DIVAS will inspire you to keep fighting, as they share advice on being BOSS BABES and building your empire.

Speaker: Brie Bella & Nikki Bella
Moderator: Rachel McCord, Celebrity Founder, The McCord List

ReTreat Yourself
09:00 - 04:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, Beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

WWDMAGIC Hub
09:00 - 04:00 MBCC: Entrance to WWDMAGIC
Daily Happenings

Located at the front of the show this February, the WWDMAGIC Hub has all your show floor essentials. From cool vibes, a cash bar, and charging stations, it's the ultimate place to relax, recharge, or strike up a conversation.

Double Treble (DJs)
09:00 - 04:00 MBCC: WWDMAGIC HUB
Daily Happenings

There is no denying the energy of WWDMAGIC. The only thing that can add to it is the music. Be sure to visit our TWO NEW dynamic female DJs spinning tracks all day, every day.

The Official WWDMAGIC Show Bag: Mustard Seed
09:00 - 04:00 MBCC: Booth #75730
Daily Happenings

WWDMAGIC has teamed up with Mustard Seed to bring you this season’s limited-edition WWDMAGIC show bag. Pick one up Wednesday through Friday as you enter the show and be sure to visit the official show bag sponsor Mustard Seed at BOOTH 75730. While supplies last!

H2 OH Yes We Did
09:00 - 04:00 MBCC: See Map for Locations
Daily Happenings

WWDMAGIC will provide thirsty brands and retailers complimentary water at two water stations sponsored by FashionGo.

ON:LINE
09:00 - 04:00 MBCC: Booth 74319
Daily Happenings

WWDMAGIC is happy to welcome back On:Line. This show floor area encapsulates new Young Contemporary collections that are ready to shop onsite and online 24/7.

Brands Include:
Adora
Axis Apparel
Blumin Apparel
CCOCCI
FSL Apparel
Kissed Apparel
Let's See Style
Lovely Melody
Phil Love
Reborn J
See and Be Seen
Sophie Marie
Space 46
Sweet Lovely by Jen
Wall to Wall
Zutter
7th Ray

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 22
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

PROJECT

N:OW Network n' Nosh
01:00 - 02:30 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Accompanying our afternoon N:OW Forum, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers.

How Far Can Streetwear Be Pushed Before Losing Its `Cool? (Finding Inspo with Alex Barinka)
01:00 - 02:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

“Streetwear” has become a catch-all for a wide umbrella of clothing as everyday wardrobes have become more casual. Its original ingredients of “cool” -- the silhouettes, the drops, the reflection of specific cultures -- has now been interpreted, manufactured and scaled across mass clothing brands on up to luxury fashion houses. During a live taping of Verishop’s top fashion podcast, “Finding Inspo with Alex Barinka,” streetwear pioneers speak to the changing identity of the category and its place in the future of fashion.
Featuring:
Alex Barinka, Head of External Affairs, Verishop
Special Guests:
Jeff Staple, Creative Entrepreneur & Founder of STAPLE
Karl Kani, CEO, Karl Kani
Dennis Calvero, Co-Founder, Crooks & Castles
Location: Location: PROJECT N:OW Stage | Booth #61437
Friday February 7: 1 PM- 2 PM

Video Games on the Big Screen
02:00 - 05:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

DENIM ROOM Refreshments
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

Introducing: DENIM ROOM( Powered by Tmall Global)
09:00 - 04:00 MBCC: Level 2, Shoreline, DENIM ROOM (See Map for Booth Numbers)
Daily Happenings

From premium to advanced to artisanal, DENIM ROOM is a collaboration of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

THE TENTS: Wellness Presented by Garrett Munce
09:00 - 04:00 MBCC: Level 2, Shoreline, The TENTS (See Map for Booth Numbers)
Daily Happenings

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Digitally Native
09:00 - 04:00 MBCC: Level 2, PROJECT (See Map for Booth Numbers)
Daily Happenings

Rewriting the narrative of DTC, Digital Native is a collective of nimble, frontier brands scaling beyond their digital platform roots.

N:OW Forum (Powered by JOOR)
09:00 - 04:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Denim Room: Artifacts
09:00 - 04:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Artifacts: Experimental works that never hit the masses; favorites from the nineties and vintage pieces from unknown origins. From Maurizio Donadi, official Brand Ambassador and Creative Director for DENIM ROOM, an extremely rare selection of denim "artifacts" from his personal archive will be on display for viewing and inspiration.

PROJECT Sound
09:00 - 04:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

Hear the vibe, be inspired with music from our featured DJ: Jasper Stapleton | jasperstapleton.com | @jasperstapleton

MAGIC Merch - In Collaboration with Upcycle
09:00 - 04:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

In collaboration with Upcycle, MAGIC is putting responsibility in your hands this season. Retailers can grab a limited edition recycled tee or tote onsite at the MAGIC Merch space on Level 2.

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

Gen Z Climate Engagement (Presented by WGSN)
11:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

Gen Z is leading the charge when it comes to action on climate change, from protest movements to consumption changes. WGSN will examine the shifts and new priorities among Gen Z in response to today's climate emergency and the key areas that brands need to navigate in order to engage young consumers.

Presented by:
Jennifer Edwards, Director, WGSN Mindset
Quentin Humphrey, Editor - Youth Culture, WGSN

Score a FREE Nautica Graphic Tee!
11:00 - 04:00 MBCC: Level 2, Shoreline, PROJECT, Booth #60904
Events

Stop by the Nautica booth (#60904) and grab a FREE, exclusive and sustainable, Nautica Jeans Co. graphic tee; while supplies last!

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

DENIM ROOM Refreshments
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

DENIM ROOM Refreshments
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 4
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

The PROJECTION Display
12:00 - 12:00 MBCC: Level 1, FedEx Lobby
Daily Happenings

PROJECT, MRket and The TENTS brands come together in this LED Fashion Display. Art, fashion, and innovation fuse, celebrating the communities of PROJECT.

Sneaker Lab Cleaning Service
12:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

Are your kicks looking a bit dull and in need of some love? Kick back with Sneaker Lab x PROJECT’s cleaning service collaboration, where you can experience the science behind and future of sneaker care with their environmentally friendly products. Your sneakers will be looking fresh after this quick onsite cleaning service.

Crooks & Castles x PROJECT Show Bags
12:00 - 12:00 MBCC: Level 2, Shoreline PROJECT Show Entrance
Daily Happenings

Grab a complimentary show bag, provided by Crooks & Castles. Available at the Shoreline entrance at PROJECT, while supplies last.

DENIM ROOM Conversations
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

Lead by Amy Leverton of Denim Dudes, one-on-one couch-side conversations with industry innovators and creatives on current trends in the denim industry.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes

The Motley Grooming Station
12:00 - 12:00 MBCC: Level 2, Shoreline, The TENTS, Booth #60403
Daily Happenings

Everyone needs a mid-show pick-me-up. Stop by The Motley Grooming Station, located within Wellness in The TENTS for a personalized, express facial. Onsite staff will assess and address each guests’ concerns and then customize a facial to their specific needs, using luxurious products from the Motley Ventures brands - Port Products, Onekind, and Buckler's. This is grooming, upgraded.

POOLTRADESHOW

CBD Chill Zone Sponsored by Evolution CBD
01:00 - 03:00 MBCC: POOLTRADESHOW Lounge
Events

Sample a CBD infused beverage or soak in a topical hemp cream and experience all the benefits this plant medicine has to offer at the CBD Chill Zone! It's the perfect opportunity to chill, regain focus, and relieve stress and anxiety during a long day of shopping. Come find out why CBD is one of the fastest growing industries and how Evolution CBD can help you and your customers live life better.

Schedule:
Wednesday 2 PM - 4 PM
Thursday 2 PM – 4 PM
Friday 1 PM - 3 PM
While supplies last!

Cash & Carry
09:00 - 04:00 MBCC:
Daily Happenings

Let’s be real. You’re ready to shop. And you want it now. Discover fresh creations from emerging fashion entrepreneurs at our always popular Cash & Carry section. Take home one-of-a-kind accessories, apparel, apothecary, and gift items for you and your store—and indulge in some serious instant gratification.

Club Tattoo
09:00 - 04:00 MBCC: Booth #80705
Daily Happenings

Yes. You heard right. Free tattoos. You loved them so much last year, we’re bringing in a second guest artist from Club Tattoo to tat you up! Established in 1995, Club Tattoo is the world's premier tattoo and piercing studio, with 7 locations in the Southwest United States including their Flagship studios located at Planet Hollywood and the Venetian Hotel & Casinos on the Las Vegas Strip. Come make memories tat last a lifetime provided by Club Tattoo Artists Sandy Tran and Dominique Meier.

POOLTRADESHOW DIY Lounge
09:00 - 04:00 MBCC: POOLTRADESHOW DIY Lounge
Events

Make. Art. Happen. Take a break and get your hands dirty with these exclusive make-and-take giveaways courtesy of your favorite POOLTRADESHOW brands. Tie dye a pair of Tailored Union socks, enjoy a DIY jewelry making session with Brooklyn Charm, or have Schin Loong do custom calligraphy on a notebook or card of your choice! No artistic talent necessary. :)

Schedule:
Tailored Union Tie Dye: Wednesday Feb 5 10 AM – 7PM
Brooklyn Charm Jewelry Making: Thursday Feb 6 + Friday Feb 7 10 AM – 12 PM
Schin Loong Custom Calligraphy: Thursday Feb 6 + Friday Feb 7 1PM – 3PM

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 25
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

PROJECT WOMENS

Conscious Collection Display
09:00 - 04:00 MBCC: Front of PROJECT WOMENS, #PW-1
Daily Happenings

Who said conscious brands have to compromise on style? Ethical has never looked so good at this gorgeous homage featuring our Good 4 Fashion Brands from PROJECT WOMENS, POOLTRADESHOW and STITCH. Representing eco & animal friendly, ethical practices, responsible production, and social responsibility, discover the brands that proudly stand for ethics—and aesthetics.

We're MAAD about May Kwok
09:00 - 04:00 MBCC: Booth #82300
Daily Happenings

Booth #82300

The Official PROJECT WOMENS Show Bag: Z SUPPLY
09:00 - 04:00 MBCC: PROJECT WOMENS Distribution Desk #PW-2
Daily Happenings

We’re excited to partner again with Z SUPPLY to bring you this seasons limited-edited PROJECT WOMENS show bag! Pick one up Wednesday through Friday at the front of the show, and be sure to visit our official show bag sponsor, Z SUPPLY, at Booth #81634. While Supplies Last.

Accessories Council
09:00 - 04:00 MBCC: Booth #81240
Daily Happenings

Shop a curated collection of accessories designers hand-picked by the foremost experts in the industry, Accessories Council.

MMODE #MTLSTYLE
09:00 - 04:00 MBCC: Booth #81806
Daily Happenings

MMODE, the Montréal Fashion Industry Cluster, brings together leading Canadian brands and showcases the best of Montréal's creativity and know-how within its #MTLSTYLE Gallery (booth #81806).

PROJECT WOMENS x ALTERNATIVE WATER STATION
09:00 - 04:00 MBCC: Booth 83134
Daily Happenings

There's no better ALTERNATIVE to staying hydrated. Fill and refill your bottle all day, provided by ALTERNATIVE.

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

Amazon Coffee House
10:00 - 02:00 MBCC: Booth #82502
Daily Happenings

Stop in for a seminar, stay after for the coffee. Join Amazon, the presenting sponsor of Create & Cultivate, for complimentary coffee daily in the Amazon Coffee House, right across from the Create & Cultivate stage!

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 16
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

STITCH

STITCH @ PROJECT WOMENS Coffee Bar
09:00 - 10:00 MBCC: Booth #83830
Daily Happenings

Where's the buzz? On the STITCH show floor, of course. Join us for your morning wake-up call with complimentary coffee each day at the beginning of the show.

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 28
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

FN PLATFORM

Pensole Activation
09:00 - 10:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

Join shoe concept creator and original Pensole Footwear Academy student, Jared Fiorovich, as he demonstrates the fascinating process of shoe-making—all by hand, no machines. Jared and his assistants will demonstrate a start-to-finish cobbler process, all three days of the show in this creative and educational activation. Custom shoes created onsite by Jared will be available for purchase OR commission your own bespoke pair of shoes to receive after the show. Run, don’t walk as these custom shoes will be in high demand with limited availability!

ReTreat Yourself
09:00 - 10:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

Wake Up with Waffles
09:00 - 10:00 MBCC: Booth #71313
Events

Attention Retailers - start your last day of the show on the right foot! Join us for a delicious build-your-own waffle barB complete with juice and coffee.

eCom Products Group Photo Shoot
09:00 - 04:00 MBCC: Level 1 Lobby
Daily Happenings

Picture yourself on the cover of a magazine with eCom Products Group and ELLE magazine. Stop by their photo studio in the Level 1 lobby of the convention center, adjacent to Starbucks, to have your personal photo shoot and take your turn as a cover model. Upload to your social media and show everyone your part of who’s who at MAGIC.

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

Strategies for Maximizing Pop-Up Retail - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 7
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB

THE TENTS

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 10
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

MAGIC MENS

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 19
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

MAGIC Men’s Lounge (Powered by TayionCollection)
12:00 - 12:00 MBCC: Level 2, Super Ballroom, MAGIC Men's Lounge, Booth #65516
Daily Happenings

Powered by TayionCollection, network outside your booth in MAGIC Men’s Lounge.

STITCH @ PROJECT WOMENS

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

SOURCING AT MAGIC

Made in the USA: How to Produce a Fashion Line in America in 2020
10:00 - 11:00 MBCC: Level 3, Jasmine E
Seminars

A lot of designers (both startups and established) have no clue what to expect when trying to produce a line locally. In this session, we’ll cover the common misconceptions about ‘Made in USA’ including cost, capabilities, lead times, etc. We’ll also discuss how to find the right American Manufacturer for your line, what questions to ask, how to work with them, and more!

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Christine Daal, Fashion Business Consultant, FASHION ANGEL WARRIOR

Effectively Working with your Manufacturer
10:00 - 10:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

This seminar will explain the most effective methods when working with your product development team and the manufacturing process. It is important to have a full understanding of what it is you want to be produced and the price points. Can you produce your own Tech packs and Specification? If not, then having a full understanding of your own creations will be critical for efficient development.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC Maria Groetzinger, LA APPAREL SERVICES

Costing to Make a Profit
11:00 - 11:45 Pavilion : The SOURCE LOUNGE Booth #93515
Seminars

One small miscalculation or a forgotten cost will be devastating to your profit margins, and ultimately undermine the survival of your business. Small creative companies are often preoccupied with designing and underestimate the importance of costing and their actual overheads.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Frances Harder, President, Fashion for Profit

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 13
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.