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Budgeting and the Key Metrics to Your Financial Dashboard - Presented by National Shoe Retailers Association (NSRA)
01:00 - 02:30 MBCC: Level 2 - REEF D/E/F

What gets measured gets changed and if you don’t measure it, you can’t improve it! Paul Erickson will present a “how to” seminar on embracing science-based retail productivity measures, including science-based forecasting tools and techniques to maximize financial performance. You'll see benchmark data from top performing stores around the country, so you can compare how you're performing against your peers! Not only will you learn key financial benchmarks such as GMROI, inventory turnover, initial markup pricing, and gross profit, Paul will explain why these metrics are important to your business and how to achieve better results in your store.

Speaker: Paul Erickson, Sales Director, MANAGEMENT ONE

Charge for Shoes, but Don't Sell Shoes - Instead, Sell Success with Shoes! - Presented by National Shoe Retailers Association (NSRA)
03:15 - 04:45 MBCC: Level 2 - REEF D/E/F

This session clearly assists owners and managers to ensure that their stores offer success with shoes, rather than just "access to shoes." Stores providing access to shoes are nice in every way and quite ‘OK’ to consumers, but sadly consumers are allowed to be the leaders. At stores specializing in success with shoes, the associates are taught to be leaders, minus the use of irritating "sales techniques."

Speaker: John Less, Sales & Management Training Consultant