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Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.


Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and

Champagne Social
05:00 - 06:00 MBCC: Booth 71313

Bubble and Clink! Raise a toast with FN PLATFORM and the footwear industry to a successful Day One of the show in the FN PLATFORM lounge.

Oceanside Happy Hour co-hosted with PROJECT
05:00 - 06:00 MBCC: Level 2, Oceanside Lounge

Join us for cocktail hour, serving beer and wine with co-host PROJECT and FN PLATFORM.

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Pensole Activation
10:00 - 11:00 MBCC: PROJECT Show Entrance
Daily Happenings

Join shoe concept creator and original Pensole Footwear Academy student, Jared Fiorovich, as he demonstrates the fascinating process of shoe-making—all by hand, no machines. Jared and his assistants will demonstrate a start-to-finish cobbler process, all three days of the show in this creative and educational activation. Custom shoes created onsite by Jared will be available for purchase OR commission your own bespoke pair of shoes to receive after the show. Run, don’t walk as these custom shoes will be in high demand with limited availability!

Retreat Yourself
10:00 - 11:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

eCom Products Group Photo Shoot
10:00 - 07:00 MBCC: Level 1 Lobby
Daily Happenings

Picture yourself on the cover of a magazine with eCom Products Group and ELLE magazine. Stop by their photo studio in the Level 1 lobby of the convention center, adjacent to Starbucks, to have your personal photo shoot and take your turn as a cover model. Upload to your social media and show everyone your part of who’s who at MAGIC.

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,

Fashion, Footwear, and Retail: Year-End Review and 2020 Outlook
11:30 - 12:30 MBCC: Level 3, Jasmine A

Join NPD’s Beth Goldstein for exclusive insights into the consumer and retail trends that drove the industry’s performance in 2019, and the outlook for 2020 and beyond. In this interactive presentation, Beth will highlight the growth opportunities in footwear and the broader fashion retail landscape, based on NPD’s unique data assets combined with her industry expertise.

Speaker: Beth Goldstein, Executive Director & Industry Analyst, THE NPD GROUP

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 5

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.