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Pensole Activation
09:00 - 10:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

Join shoe concept creator and original Pensole Footwear Academy student, Jared Fiorovich, as he demonstrates the fascinating process of shoe-making—all by hand, no machines. Jared and his assistants will demonstrate a start-to-finish cobbler process, all three days of the show in this creative and educational activation. Custom shoes created onsite by Jared will be available for purchase OR commission your own bespoke pair of shoes to receive after the show. Run, don’t walk as these custom shoes will be in high demand with limited availability!

ReTreat Yourself
09:00 - 10:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

Wake Up with Waffles
09:00 - 10:00 MBCC: Booth #71313

Attention Retailers - start your last day of the show on the right foot! Join us for a delicious build-your-own waffle barB complete with juice and coffee.

eCom Products Group Photo Shoot
09:00 - 04:00 MBCC: Level 1 Lobby
Daily Happenings

Picture yourself on the cover of a magazine with eCom Products Group and ELLE magazine. Stop by their photo studio in the Level 1 lobby of the convention center, adjacent to Starbucks, to have your personal photo shoot and take your turn as a cover model. Upload to your social media and show everyone your part of who’s who at MAGIC.

The Evolving Role of Influencers in Retail - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Influencer marketing is having its moment, but it can be a challenging trend to navigate! How can influencers expand your business and how do you identify the ones that are right for you? From developing ideal partnerships to evaluating conversions, learn everything you need to know about this important digital marketing trend from industry insider, Rachel McCord.

Speaker: Rachel McCord, CEO, THE MCCORD LIST

Unlock the Secrets to Increasing Average Sales and Customer Loyalty - NEW!
09:30 - 10:30 MBCC - 2nd Level: Buyer's Suite REEF B/C

Learn the newest selling techniques that have tremendous power to improve your store’s performance! Dan will also share the customer service skills every retailer needs including how to design a selling system that moves the customer around product categorization, create focus with your buying strategy, and the 6 steps of the selling cycle that complete the needs analysis.

Speaker: Dan Holman, MANAGEMENT ONE

How Can Beauty Brands, Wellness, and Self-Care Benefit Retailers? - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E

Retail stores are launching beauty, personal care, health and wellness products as portfolio extensions to grow their customer base and increase revenue. But why? From encouraging customer loyalty through repeat purchases to introducing a new audience to a luxury line, glamour is very much on the rise. Come discover how expanding into this burgeoning side of retail can be a beautiful thing for your business.

Speaker: Syama Meagher, CEO, SCALING RETAIL

Strategies for Maximizing Pop-Up Retail - NEW!
11:00 - 12:00 MBCC - 2nd Level: Buyer's Suite REEF B/C

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.


MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 7

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Retail Bootcamp 101: 5 Non-Negotiable Elements of Running a Successful Retail Business - NEW!
12:30 - 01:30 MBCC - 2nd Level: Buyer's Suite REEF B/C

Whether you’re new to the game or a seasoned pro, Sara Burks knows a thing or two about running a successful retail business. From bookkeeping and team-building tips to time and energy management secrets (and more!), learn all about the 5 non-negotiables for retail success and how you can implement them to take your company to new heights.

Speaker: Sara Burks, Director, THE BOUTIQUE HUB