MAGIC MENS

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Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

The Tayion Collection Fashion Show and Cocktail Hour
04:00 - 05:00 MBCC: Level 2, Super Ballroom, Booth #65518
Events

Join The TAYION Collection for an exclusive fashion show in the MAGIC Men’s Lounge on Day One of the show. Complimentary wine and beer will be available as you view their new collection in this live event. To shop their full collection, head over to The TAYION Collection booth, nearby at booth #65518.
FEBRUARY 5, from 4-5pm

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 17
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

MAGIC Men’s Lounge (Powered by TayionCollection)
12:00 - 12:00 MBCC: Level 2, Super Ballroom, MAGIC Men's Lounge, Booth #65516
Daily Happenings

Powered by TayionCollection, network outside your booth in MAGIC Men’s Lounge.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION