PROJECT

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Responsible Fashion: Approaches to Fair Trade, Ethics, and Sustainability
01:00 - 02:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

Organic. Ethical. Sustainable. Fair Trade. We’ve all heard these buzzwords countless times, but what does it mean to put them into practice? Join us for a discussion with the designers, founders, collectors, and curators whose brand and identity are built on these concepts.

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Video Games on the Big Screen
02:00 - 03:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

DENIM ROOM Conversations: G-Star — Sustainability and Scalability
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

How do today's big-box brands navigate their own complex supply chain to create a better jean for tomorrow? Join Amy Leverton of Denim Dudes for a one-on-one conversation with Adriana Galijasevic, Denim & Sustainability Expert at G-Star, on current trends in the denim industry.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes
Special Guest:
Adriana Galijasevic, Denim & Sustainability Expert, G-Star

DENIM ROOM Refreshments
02:00 - 03:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Accompanying DENIM ROOM's afternoon content suite of programming, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers and network with colleagues. (Powered by Tmall Global)

N:OW Network n' Nosh
03:00 - 04:30 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Accompanying our afternoon N:OW Forum, an assortment of complimentary food and beverages are available to nosh on. Stick around after the panels conclude and get a chance to chat with the speakers.

The Democratization of Information: Selling In a Buyer’s Market
03:00 - 04:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

The pattern used to be clear. Industry insiders, from brands, to editors, to buyers were privy to information that allowed them to work together and build narratives that would dictate the must have looks, pieces, and trends for the season. Consumers would buy into the ideas, listening to industry experts and tastemakers, and that would ultimately translate into sales. But, oh how times have changed. So, what happens when the consumer has access to all the same information at the same time? Hear how people from all aspects of the industry are adapting to a world where information is free and the consumer holds the power.
Moderator:
Noah Zagor, Consultant - Styling, Writing, & Creative Direction
Speakers:
Jaysse Lopez, CEO, Urban Necessities
Greg “Ace” Graham, Alchemy
Anthony “RAC” Racniello, Lapstone & Hammer

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

Video Games on the Big Screen
04:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Events

Nice with it? Prove it! Take a break and join us for some PS4 action on the big screen. Play a few throwbacks and some new stuff - show us your skills.

DENIM ROOM Conversations: Zahra Ahmed — Re-defining the Denim Brand
04:00 - 05:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

The attributes of premium denim have shifted dramatically over the last 10-20 years, what makes today's denim brand work? Join Amy Leverton of Denim Dudes for a one-on-one conversation with Zahara Ahmed, CEO at DL1961.
Moderator:
Amy Leverton, Author, Denim Consultant and Writer, Denim Dudes
Special Guest:
Zahra Ahmed, CEO, DL 1961

Happy Hour by Retro Brand
04:00 - 05:00 MBCC: Level 2, Shoreline, PROJECT, Booth #60530
Events

Join Retro Brand for a happy hour with an assorted domestic beer selection as we celebrate mainstay apparel and the cornerstone to all fashion trends - the classic vintage tee! While there, check out all their licenses; artists such as Pink Floyd, Blondie, AC DC, Poison, Kiss, Wham , beer licenses such as Coors, PBR, Lonestar, Guinness, college vault logos, and many other fun novelty prints.

Happy Hour by Goorin Bros.
04:00 - 05:00 MBCC: Level 2, Shoreline, PROJECT, Booth #61317
Events

Retailers, our hats are off to you this season. Join us on Day One of the show from 4-5pm for an assorted beer happy hour.

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Introducing: DENIM ROOM (Powered by Tmall Global)
10:00 - 07:00 MBCC: Level 2, Shoreline, DENIM ROOM (See Map for Booth Numbers)
Daily Happenings

From premium to advanced to artisanal, DENIM ROOM is a collaboration of heritage and next-generation men’s and dual-gender brands pushing the denim world forward through responsibility, creativity, and innovation.

THE TENTS: Wellness Presented by Garrett Munce
10:00 - 07:00 MBCC: Level 2, Shoreline, The TENTS (See Map for Booth Numbers)
Daily Happenings

Sitting within the elevated environment of The TENTS is a curated collection of men’s grooming, wellness, and apothecary brands; curated by Garrett Munce, Grooming Editor for Esquire and Men's Health.

Digitally Native
10:00 - 07:00 MBCC: Level 2, PROJECT (See Map for Booth Numbers)
Daily Happenings

Rewriting the narrative of DTC, Digital Native is a collective of nimble, frontier brands scaling beyond their digital platform roots.

N:OW Forum (Powered by JOOR)
10:00 - 07:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

The N:OW Forum is an industry gathering that analyzes and sets the stage for what's new, now, and next in fashion. WGSN, Highsnobiety, and relevant guest speakers lend expertise through trendcasting, bespoke presentations, and panel discussions.

Denim Room: Artifacts
10:00 - 07:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Daily Happenings

Artifacts: Experimental works that never hit the masses; favorites from the nineties and vintage pieces from unknown origins. From Maurizio Donadi, official Brand Ambassador and Creative Director for DENIM ROOM, an extremely rare selection of denim "artifacts" from his personal archive will be on display for viewing and inspiration.

PROJECT Sound
10:00 - 07:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

Hear the vibe, be inspired with music from our featured DJ: Jasper Stapleton | jasperstapleton.com | @jasperstapleton

MAGIC Merch - In Collaboration with Upcycle
10:00 - 07:00 MBCC: Level 2, PROJECT Show Entrance
Daily Happenings

In collaboration with Upcycle, MAGIC is putting responsibility in your hands this season. Retailers can grab a limited edition recycled tee or tote onsite at the MAGIC Merch space on Level 2.

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Buyers' Briefing: Fall/Winter '20/21 (Presented by WGSN)
11:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Seminars

As the menswear market continues to grow at a faster rate than womenswear, new opportunities are surfacing for category growth and technological advancement. WGSN will highlight the key areas and strategies to stand out in A/W '20/21.
Presented by: Jennifer Edwards, Director, WGSN Mindset

Introducing The Urban Necessities x Nautica Collection
11:00 - 06:00 MBCC: Level 2, Shoreline, PROJECT, Booth #60904
Events

Stop by the Nautica booth (#60904) to meet Urban Necessities’ Jaysee Lopez and Nautica’s Steve McSween and grab a FREE Limited UN x Nautica sustainable tee, while supplies last!

Meet & Greet with Jaysee Lopez and Steven Mcsween
11am – 2pm

T-Shirt Giveaway
11:00 AM - 2:00 PM
3:00 PM - 6:00 PM

Cocktail Hour
4:00 PM - 5:00 PM

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 2
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Blueprint 2020 Report
12:00 - 01:00 MBCC: Level 2, Shoreline, DENIM ROOM Lounge, Booth 62301
Seminars

Join Edward Hertzman, President of Rivet and Sourcing Journal, along with Maurizio Donadi and Denim Dudes Founder, Amy Leverton as they discuss an exclusive report furnished for DENIM ROOM, Blueprint 2020. Serving as the denim industry’s state of the union, this report outlines overall outlook and analysis in 2020, top trends impacting design, and how shifting wages and materials costs are affecting the industry.

The PROJECTION Display
12:00 - 12:00 MBCC: Level 1, FedEx Lobby
Daily Happenings

PROJECT, MRket and The TENTS brands come together in this LED Fashion Display. Art, fashion, and innovation fuse, celebrating the communities of PROJECT.

Sneaker Lab Cleaning Service
12:00 - 12:00 MBCC: Level 2, Shoreline, PROJECT N:OW Stage, Booth #61437
Daily Happenings

Are your kicks looking a bit dull and in need of some love? Kick back with Sneaker Lab x PROJECT’s cleaning service collaboration, where you can experience the science behind and future of sneaker care with their environmentally friendly products. Your sneakers will be looking fresh after this quick onsite cleaning service.

Crooks & Castles x PROJECT Show Bags
12:00 - 12:00 MBCC: Level 2, Shoreline PROJECT Show Entrance
Daily Happenings

Grab a complimentary show bag, provided by Crooks & Castles. Available at the Shoreline entrance at PROJECT, while supplies last.

The Motley Grooming Station
12:00 - 12:00 MBCC: Level 2, Shoreline, The TENTS, Booth #60403
Daily Happenings

Everyone needs a mid-show pick-me-up. Stop by The Motley Grooming Station, located within Wellness in The TENTS for a personalized, express facial. Onsite staff will assess and address each guests’ concerns and then customize a facial to their specific needs, using luxurious products from the Motley Ventures brands - Port Products, Onekind, and Buckler's. This is grooming, upgraded.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION