SOURCING AT MAGIC

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From Designing To Producing Fashion: Insights From Two Industry Leaders
01:00 - 02:00 MBCC: Level 3, Jasmine A
Seminars

You may think you know what is needed to build or expand a career in the ever-changing fashion world but things are spinning faster and faster each year. Our two experts have worked with firms such as GUESS?, CHICO’S, JONES NY and 7 for all mankind and have also launched their own businesses. They will share their career tales, insights into new technologies, global issues and necessary strategies to keep your career moving forward.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Gustavo Garibay, Designer, NSD TULUM/ GUSTAVO GARIBAY DESIGNS Janet Ydavoy, Co-Founder, ARCHANGEL ADVISORS - Supply Chain Consulting

Ethical & Sustainable SOURCING / Manufacturing
01:00 - 01:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

With increasing consumer awareness of ethical and sustainable production practices, more and more companies are focusing on social responsibility as a significant issue when it comes to sourcing decision-making. WRAP, one of the key standard-setting/certification organizations in this space, talks about why it is now more important than ever for these companies to work with their vendors to ensure facilities have the right values and systems in place to protect their workers and maintain socially responsible manufacturing practices.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Clay Hickenson Senior VP, WRAP

Cultural Sentiments and Storytelling for S/S '21
01:30 - 02:30 MBCC: Level 3, Jasmine E
Seminars

Leveraging key cultural sentiments, trend expert and Fashion Snoops Vice President, Creative of Womenswear Melissa Moylan, will present four drivers of change for S/S 21 as they apply to Women's and Men's markets. Including Fashion Snoops' acclaimed mood movies to help set the tone of the season, this seminar will present the essential directions for next spring/summer — highlighting key apparel items, patterns, materials, and details. A portion of the presentation will review the season's key colors.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Melissa Moylan, VP Creative Director, FASHIONSNOOPS

What is Trending in Apparel Technology
02:00 - 02:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Advancements in Fashion Technology are changing the way fashion is designed, produced and sold. See which new technologies are trending and discover new tools available today to take your fashion business to the next level. From all-new 3D body scanning technology to advanced ERP software and beyond learn which technologies are moving fashion-forward at the SOURCE.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Shahrooz Kohan, C.E.O., AIMS 360– Peter Kilduff, Ph.D. Professor, Apparel Merchandising & Management Cal Poly Pomona, Michael Chen, CFO Magic Weaver

3D E-Commerce: The future is here!
02:15 - 03:00 MBCC: Level 3, Jasmine A
Seminars

This is a look at the benefits and pitfalls of 3D, the next revolution in E-commerce. We will survey the available technology solutions for 3D as well as 360, including conventional and new approaches, as applicable to apparel. We will also discuss how to prepare and bridge the gap to AR/VR and beyond with 3D.

The future is happening sooner than you think.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Alison Lewis, Designer, Author and Entrepreneur, ALISON LEWIS.COM

Influencers - Understanding The Job, Marketing Yourself, The Ins and Outs Of The Business: Jennifer Powell Inc.
03:00 - 04:00 MBCC: Level 3, Jasmine E
Seminars

Social media created the role of fashion influencer and gave birth to an entirely new marketing tool. Jennifer Powell is a leading agent for major fashion influencers and will share her knowledge on what it takes, how to develop your market, the legal ins-and-outs of “blogging/influencing” and finally - what does she see for the future.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Jennifer Powell, Founder, Jennifer Powell Inc.

Crafting Your Brand Identity
03:00 - 03:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

This seminar will help you understand the different stages of creating a recognizable brand. Creating a logo, trademark, and a good background story can lead to lucrative licensing opportunities and higher profit margins that should be the goal of all apparel manufacturers.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Frances Harder, President, Fashion for Profit, Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

The 2020 Election: How It Will Matter To Your Business
03:15 - 04:30 MBCC: Level 3, Jasmine A
Seminars

Following trade issues, politics and industry news during the 2020 election year will keep anyone producing, importing and selling fashion/footwear on their toes. Our panel of experts on all issues trade will share their thoughts and provide outlooks for what may be coming at our industry pre- and post-election as well as ideas on how to manage the future.

Moderator:
Julia Hughes, President, UNITED STATES FASHION INDUSTRY ASSOCIATION

Speaker:
David Spooner Partner, Barnes & Thornburg Tom Travis, Managing Partner, Sandler, Travis & Rosenberg Ron Klein, Partner, PwC

From Supply-Chain to Demand-Chain: Bridging the Gap between the Empowered Consumer and the Smarter Factory
04:00 - 05:00 MBCC: Level 3, Jasmine E
Seminars

It’s no secret that the new breed of consumers and global trade uncertainties are reshaping the entire apparel marketplace. Brands and retailers are forced to contend with dwindling margins and rethink every aspect of their business. From massive markdowns to long replenishment times and finally, to address the issues of waste and overstock, one thing is clear to these industry players: the traditional supply-first model of product development and production is no longer optimal for all categories and is much less profitable. So, how can all members of the industry turn the current challenges into opportunities for growth? By embracing new business models and offering value-add services like personalization, which help minimize risk, increase margins, and match their customers to the right products. Forward-thinking fashion companies who understand the tremendous value behind on-demand business models and who work to transform traditional business and production models in favor of consumer-centric, “demand-first” processes will be the players who thrive in this deeply changing industry. Will you be one of them?

Moderator:
Teodora Nicolae, Marketing Manager – Fashion & Apparel, LECTRA

Speaker:
Carly Bigi - CEO, Laws of Motion
Dorothy Crouch - Managing Editor, California Apparel News

Selling Online E-Commerce
04:00 - 04:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Is selling your product online right for you? in this session we discuss the factors you should consider when selling online. This session will also dive into the tools, strategies and practices used by the pro's necessary to succeed selling online.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Clark McNulty, Digital Marketing Strategist, ELK Marketing

SOURCING Networking Mixer
05:00 - 06:00 Pavilion : The SOURCE LOUNGE Booth #93515
Daily Happenings

Network and learn from industry professionals on how to take apparel business to the next level. Ask questions on various fashion business topics, such as design, product development, licensing, branding, social media, e-commerce, and sustainability.:

Moderator:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Speaker:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Discover the Future: The Rise of Customization and On-Demand Manufacturing
10:00 - 10:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Discover how technology is enabling the future of customization and the speed to market for new brands along with on-demand manufacturing and selling directly to consumers online.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Michael Chen, CFO Magic Weaver Teodora Nicolae Marketing Manager - Fashion & Apparel LECTRA

Join The Most Important Fashion Movement: The Why’s and How’s of Creating a Sustainable Strategy
11:00 - 12:30 MBCC: Level 3, Jasmine E
Seminars

Strategic Sustainability starts with questions and an exploration of one’s self and customer base. These are The Why’s. Comparisons are then drawn to the global movement and the organizations leading the charge, The How’s. Learning which questions to ask on your journey toward Sustainability is The Empowerment. Applying this knowledge to the product that is right for your customer is the Strategy.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Anthony Lilore , THROW - Chief ReDesigner and Co-Founder, Adjunct Professor FIT NYC,
Amy Williams - AMELIA WILLIAMS STUDIO- Design Strategy Consultant & Educator
Eliane Said - THROW - Managing Partner and Catalyst

Legal Aspects of Fashion
11:00 - 11:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Learn how to protect your brand and intellectual property both domestically and internationally. Doing this prior to sourcing and producing your product can save you time and expense.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Aaron Renfro, Shareholder, Call & Jensen

Fashion, Footwear and Retail: Year End Review and 2020 Outlook
11:30 - 12:30 MBCC: Level 3, Jasmine A
Seminars

Join NPD’s Beth Goldstein for exclusive insights into the consumer and retail trends that drove the industry’s performance in 2019, and the outlook for 2020 and beyond. In this interactive presentation, Beth will highlight the growth opportunities in footwear and the broader fashion retail landscape, based on NPD’s unique data assets combined with her industry expertise.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Beth Goldstein, Executive Director & Industry Analyst, The NPD Group

How Innovation Is Creating Fashion's Sustainable Future
12:00 - 12:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Sustainable design and production are increasingly important to the US consumer. This seminar will discuss the many new developments that are changing how garments are being produced. A cloud-based platform that will help track, verify where a brand sources its materials, where a garment is made and the type of chemicals used in making the garment.

Moderator:
Scott Wilson, President, USTRIVE Mfg

Speaker:
David Dea, Co-Founder, USTRIVE Mfg /Scott Wilson, President, USTRIVE Mfg

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 11
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Reduce, Reuse, Rethinking Fashion
12:30 - 01:30 MBCC: Level 3, Jasmine E
Seminars

The time is now to launch the complete rethinking of the fashion industry from the top (retail) to bottom (design, production, etc) and everything in between. Our panel of pioneers has launched businesses that recycle textile waste and make new products for sale, train designers and sourcing people on how to begin the process of sustainability even for small to mid-size retailers and brands. Thinking of how to reduce your waste (textiles, electricity, packaging, etc) from all aspects of your business plan means learning the steps necessary and learning from these experts who have already succeeded. IT IS NOW!

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Anthony Lilore , THROW - Chief ReDesigner and Co-Founder, Adjunct Professor FIT NYC Noor Zakka, Founder, NOORISM Jessica Schrieber, Founder, FABSCRAP