SOURCING AT MAGIC

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Connecting Concepts to Consumers: Improving Market Responsiveness with Product Lifecycle Management
01:00 - 02:00 MBCC: Level 3, Jasmine A
Seminars

Managing personalized orders while developing multiple product categories with multiple suppliers through multiple channels in multiple markets has never been so challenging. The volume of information fashion and consumer goods brands are managing today has exploded. Getting products to consumers on time requires you to leverage new technologies to cut time to market, streamline workflows and eliminate bottlenecks. Hear fellow industry peers from Crocs, tentree and Ariat share how they are able to accelerate brand agility by adopting a single source of truth with Product Lifecycle Management (PLM).

Moderator:
Joe Groves, Centric, Vice-President Sales Americas

Speaker:
David Castellanos, Manager Product Operations, Crocs
Arthur Kononuk, Co-Founder and Creative Director, tentree
Karen Schmidt, Director PLM and Data, Ariat Prashant Urkudey, Director, IT Business Applications, Targus

Harnessing the Power of Social Media for Apparel Sales Success
01:00 - 01:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Learn the strategies, tools, and methods used by the pro's to harness the power of social media to enable sales success in the apparel industry. Find out which works best for your business and discuss future trends in social media in this seminar at the SOURCE.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Clark McNulty, Digital Marketing Strategist, ELK Marketing

From Design to Sourcing: Using CottonWorks ™ and Tariff Engineering to Improve your Bottom Line
02:00 - 03:00 MBCC: Level 3, Jasmine E
Seminars

Did you know that a small change to your fiber content on your fabrics as well as how your garment is constructed can have an impact on the price? Lowering duty rates on imported apparel using these two steps can help with your pricing to retailers and consumers while improving your bottom line. Learn the tricks of the trade and find out about a treasure of resources that can help you with your business—from design and technology to sustainability while enhancing your knowledge in knitting, weaving, finishing and much, much more!

Moderator:
Mark Messura, COTTON INC

Speaker:
Janet Ydavoy, Co-Founder, ARCHANGEL ADVISORS - Supply Chain Consulting

Appealing to Millennials and Gen-Z
02:00 - 02:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

With the Millennials and Gen Z consumers’ ever-increasing awareness and sensitivity to address sustainability, social injustices, wearable technology, and recycling - to name a few factors affecting their buying power. These factors are demanding change from traditional manufacturers and retailers. The new buzz words are a recipe to consider when starting your own brand. It will be important to analyze how these new descriptive words are incorporated to improve the chances to be successful as a brand in this rapidly changing retail environment.

Moderator:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Speaker:
Frances Harder, President Fashion for Profit

Top 14 Mistakes Startup Designers Make & How to Avoid Them!
02:30 - 03:30 MBCC: Level 3, Jasmine A
Seminars

If you want a profitable fashion business you must learn how to avoid making the most common costly mistakes. In this seminar, we’ll discuss the top 14 mistakes we see newbies make so you don’t waste any time or money! You’ll also learn the one thing you can do to 10x your sales, how much it really costs to start a line, how to properly cost your line, and MORE!

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Christine Daal, Fashion Business Consultant, FASHION ANGEL WARRIOR

Licensing for the Apparel Industry
03:00 - 03:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Licensing can be a very profitable extension for your brand. However, it will be critical to understanding how to protect your brand and your intellectual property before you license your branded goods. What are the benefits and drawbacks of licensing?

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Aaron Renfro, Shareholder, Call & Jensen

Storytelling with and for Gen Z - Diving Deep into TikTok
03:30 - 04:30 MBCC: Level 3, Jasmine E
Seminars

Short-form video is changing the game in how brands communicate with their audiences. In this session, attendees will get an introduction to Tik Tok, and learn how e.l.f. Cosmetics tapped into user-generated content to create a viral campaign with 1.6 billion views (and counting!). Takeaways include Snapchat, Tik Tok, and more, an overview of social media platforms using short-form video, deep dive into Tik Tok, pros & cons discussion of e.l.f.'s hashtag challenge, the challenges, why it worked, how it continues to grow.

Moderator:
Lauren Guerrieri, Senior Manager, Tinuiti

Speaker:
Gayitri Budhraja, Vice President, Brand, e.l.f. Cosmetics

Ask the Experts
04:00 - 04:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Bring any and all questions you may have about: Sourcing, Logistics, Funding, Licensing, Production or Legal Aspects of Fashion. Our expert panel will be able to answer your questions during this open Q&A session.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Aaron Renfro, Shareholder, Call & Jensen, Rob Greenspan, C.E.O. / Consult Inc. Frances Harder, Presiden Fashion for Profit. Maria Groetzinger, LA APPAREL SERVICES, Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Influencer Marketing in 2020: New Strategies for Success
04:30 - 05:30 MBCC: Level 3, Jasmine A
Seminars

Instagram's decision in 2019 to hide likes and new FTC regulations on influencer marketing hasn’t slowed investments in this booming market. In fact, Business Insider research shows that brands will spend upwards of $15 billion on influencer marketing by 2022. So how can fashion brands build an influencer strategy that will deliver measurable success? In this session, attendees will learn how to choose the best platforms for their influencer campaign, how to structure their influencer investment, and how to find the best influencer for your brand. You'll also gain insights into best practices and get tips on measuring the success of your campaign.

Moderator:
Lauren Guerrieri, Senior Manager, Tinuiti

Speaker:
Sarah Sanchez, Senior Manager, Social Strategy Tinuiti

SOURCING Networking Mixer
05:00 - 06:00 Pavilion : The SOURCE LOUNGE Booth #93515
Daily Happenings

Network and learn from industry professionals on how to take apparel business to the next level. Ask questions on various fashion business topics, such as design, product development, licensing, branding, social media, e-commerce, and sustainability.:

Moderator:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC

Speaker:
Aaron Renfro, Shareholder, Call & Jensen, Rob Greenspan, C.E.O. / Consult Inc. Frances Harder, Presiden Fashion for Profit. Maria Groetzinger, LA APPAREL SERVICES, Andreu David, Attendee Relations Specialist, SOURCING at MAGIC, Trish Concannon, Director of Communications, About Sources / DG Expo

Join The Most Important Fashion Movement: The Why's And How's Of Creating a Sustainable Strategy
09:30 - 11:00 MBCC: Level 3, Jasmine A
Seminars

Strategic Sustainability starts with questions and an exploration of one’s self and customer base. These are The Why’s. Comparisons are then drawn to the global movement and the organizations leading the charge, The How’s. Learning which questions to ask on your journey toward Sustainability is The Empowerment. Applying this knowledge to the product that is right for your customer is the Strategy.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
Anthony Lilore , THROW - Chief ReDesigner and Co-Founder, Adjunct Professor FIT NYC,
Amy Williams - AMELIA WILLIAM STUDIO- Design Strategy Consultant & Educator
Eliane Said - THROW - Managing Partner and Catalyst

Strategies for Funding
10:00 - 10:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Launching a new brand can be very costly. Learn from the financial experts how to prepare yourself before you dive in headfirst and find you don’t have the funds to grow or produce your products.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Rob Greenspan, C.E.O. / Consult Inc.

Direct From Montreal, International Fashion Design To Innovate Tech At Your Front Door
10:15 - 11:30 MBCC: Level 3, Jasmine E
Seminars

For retailers who are seeking the European fashion sense combined with North American technology, Montreal, Canada is that hub. From ALDO to Ssense, Montreal creators have become international leaders in both footwear and apparel. " mmode, The Metropolitan Fashion Cluster of Montreal” invites you to this special session featuring trends and innovation updates.

Moderator:
Ana Marinescu, President, Urbana Marketing

Speaker:
Eric Wazana , Co-Founder, YOGA JEANS & BOULDER DENIM Jonathan Leclerc , President, AUCLAIR & MARTINO FOOTWEAR, Michael Corber Partner, RICHTER

Blazing New Trails For Footwear's Future: Sourcing, Innovation and Sustainable Insights
11:00 - 12:00 MBCC: Level 3, Jasmine A
Seminars

Modern trends are shifting at a breakneck pace as brands stretch to meet the demands of young consumers. But even with the need for more agility, brands still struggle to coordinate their supply chains, keep manufacturing costs down and evade trade issues with China—all while becoming more sustainable. Brands are being forced to re-examine the way their businesses are run, along with where their operations are based. They’re faced with new and potentially groundbreaking technological innovations, but struggle to implement them. And, they’re being asked to answer to a new class of conscious consumers who want to know where products are coming from, what they’re made of, and how their purchases will impact the world around them. Change is imminent, but the waters are uncharted. In this panel discussion, senior executives discuss the state of the footwear supply chain in the face of evolving technology, environmental concerns and tariff threats.

Moderator:
Edward Hertzman, Publisher, SOURCING JOURNAL

Speaker:
James Biolos, President, FARYL ROBIN Karl Moehring, CEO Washington Shoe Co Caroline de Baere, Co-Founder, BENDY SHOES

Sourcing Fabric & Production for Fashion
11:00 - 11:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

Understanding sourcing will be the first important step to achieving consistent sales and good production. Learn the important sourcing tips from the experts.

Moderator:
Trish Concannon, Director of Communications, About Sources / DG Expo

Speaker:
Andreu David, Attendee Relations Specialist, SOURCING at MAGIC, Maria Groezinger, Director, MoLabels, Trish,

Botanica: A Beautiful World Full of Inspiration
12:00 - 01:00 MBCC: Level 3, Jasmine E
Seminars

After all the drama of color in recent seasons, for Spring/Summer 2021 we step forward into a season highlighted by quieter, more natural colors that hint at the influence of raw dyestuffs and recycling as well as bursts and blooms of brilliant and stunning floral hues that cross the spectrum. In line with this new feeling for color comes equally important respect for luminosity, texture, and tonality.

Moderator:
Barbara Ende, President, Sycamore Marketing Group

Speaker:
LAURIE PRESSMAN, V.P. , PANTONE COLOR INSTITUTE

Logistics of Fashion
12:00 - 12:45 Pavilion: The SOURCE LOUNGE Booth # 93515
Seminars

This seminar will address the necessary steps that should be fully understood when sourcing both domestically and offshore.

Moderator:
Frances Harder, President, Fashion for Profit

Speaker:
Robert Kreiger, President, Krieger Worldwide

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 12
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.