WWDMAGIC

All times displayed for UTC timezone.

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Better Buying in the Palm of Your Hand! - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Creating a shopping budget and capturing buying data is non-negotiable for boutique owners—yet despite this fact, many buyers do neither! But with today’s technology, staying on budget is easier than you think. Join Ulla Hald, President of Faves Pro, as she shares how to seamlessly track buying data via your phone or tablet—and how many of her clients have increased sales by 20% after just one season.

Speaker: Ulla Hald, President, FAVES PRO

Strategies for Maximizing Pop-Up Retail - NEW!
01:30 - 02:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Since the majority of sales are still happening in a physical location, pop-up shops are the perfect strategy for both online and brick-and-mortar retailers to reach new markets, create brand awareness, and minimize their risk. Learn visual merchandising tips that separate your store from the crowd and properly convey your brand story to your ideal customer, how to create an exciting customer experience and get future sales, and the #1 mistake that most pop-up retailers make.

Speaker: Janine Mix, CEO, THE COMPLETE BOUTIQUE

Retailer Swag Bag
02:00 - 03:00 MBCC: At the end of aisle 74200 and 74300
Events

The Retailer Swag Bag is returning by popular demand! WWDMAGIC has gathered a handful of brands and put together some SWEET SWAG for our retailers. Starting at 2:00pm (and while supplies last) on Wednesday, February 5, WWDMAGIC will be handing out a soon-to-be coveted bag of swag! The first 500 retailers can walk away with this COMPLIMENTARY gift. Remember: One bag per retailer, while supplies last. See you at 2:00pm!

Among the participating brands will be:
American & Beyond 79924
Bailey’s Blossoms 80427
Coalition LA 75930
Cozy Casual 72925
Dippin’ Daisy’s 79921
I&M Jeans 73540
Ivory Ella 78027
L&B Apparel - Lucky & Blessed 80110
Lokai 77540
M-rena 78312
Mono B 77340
Nubra 78447
RD International 79514
Salty Cali 77542
Yelete 71830

I&M Jeans Happy Hour
03:00 - 04:00 MBCC: Booth #73540
Events

Pop on over to Booth #73540 for fresh-pressed cocktails and just-made jeans! Take a break from the hustle and bustle of the show floor as you browse all of I&M Jean's latest looks and trends.

Retail Is Not Dead: It’s Evolved - NEW!
03:00 - 04:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Retail may be changing, but it is NOT dying. So how do you keep up, or even more challenging—innovate? Deanna J. McIntosh, Chief Global Strategist of The Affinity Group International and Retailing Evolved will discuss customer service, brand partnerships, events, selling space, customer loyalty programs and more opportunities for growth that will keep your company in business—and thriving.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

Can Your Business Survive Without Today’s New Retail Technology? - NEW!
03:30 - 04:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

In an industry that’s grown increasingly complex, it’s crucial to know which technological tools can help you determine your audience, create winning marketing strategies, and master your inventory. But what is really right for you? In this thought-provoking new seminar, David Ryan breaks down the technologies of today’s retail world to help you differentiate between the innovations you think you need and the ones that will really make an impact. Come with questions—his answers may surprise you!

Speaker: David Ryan, Managing Partner, CONCEPTS IN TECHNOLOGY INC.

Real Talk with Delilah Belle and Amelia Gray
04:00 - 05:00 MBCC: Social House Booth #77411
Events

Lisa Rinna and Harry Hamlin may know how to keep the Real Housewives drama alive as real life soap stars, but its their daughters who are sharing the "real real" on all things fashion and social media, while creating a press frenzy wherever they go.

Speaker: Delilah Belle & Amelia Gray
Moderator: Rachel McCord, Celebrity Founder, The McCord List

How to Convey Your Brand Narrative - NEW!
04:30 - 05:30 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Discover how to responsibly talk about your do-good retail brand while staying true to your mission. This thought leadership session is designed to help you understand the importance of cultural humility when branding a business so you can foster authentic change, effectively convey your brand story, and build a community of loyal customers.

Speaker: Manpreet Kalra, ART OF CITIZENRY

How to Create a Killer Assortment That Your Customers Crave - NEW!
05:00 - 06:00 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

While shopping for a job may be fun, knowing what to buy can be extremely difficult! Luckily, Deanna J. McIntosh, Chief Global Strategist for The Affinity Group International and Retailing Evolved, is on hand to share all of her buying secrets. From knowing how to analyze current sales trends and fashion forecast like a pro, to properly utilizing a sku planner, learn crucial tips for selling through your merchandise and increasing your bottom line.

Speaker: Deanna J. McIntosh, AFFINITY GROUP and
RETAILING EVOLVED

ReTreat Yourself
10:00 - 07:00 MBCC: Booth #74714
Daily Happenings

Afterall, you earned it, beautiful. Touch up your hair or makeup and enjoy a well-deserved beauty break at this spa-inspired show floor getaway. Compliments of WWDMAGIC and FN PLATFORM.

WWDMAGIC Hub
10:00 - 07:00 MBCC: Entrance to WWDMAGIC
Daily Happenings

Located at the front of the show this February, the WWDMAGIC Hub has all your show floor essentials. From cool vibes, a cash bar, and charging stations, it's the ultimate place to relax, recharge, or strike up a conversation.

Double Treble (DJs)
10:00 - 07:00 MBCC: WWDMAGIC HUB
Daily Happenings

There is no denying the energy of WWDMAGIC. The only thing that can add to it is the music. Be sure to visit our TWO NEW dynamic female DJs spinning tracks all day, every day.

The Official WWDMAGIC Show Bag: Mustard Seed
10:00 - 07:00 MBCC: Booth #75730
Daily Happenings

WWDMAGIC has teamed up with Mustard Seed to bring you this season’s limited-edition WWDMAGIC show bag. Pick one up Wednesday through Friday as you enter the show and be sure to visit the official show bag sponsor Mustard Seed at BOOTH 75730. While supplies last!

H2 OH Yes We Did
10:00 - 07:00 MBCC: See Map for Locations
Daily Happenings

WWDMAGIC will provide thirsty brands and retailers complimentary water at two water stations sponsored by FashionGo.

ON:LINE
10:00 - 07:00 MBCC: Booth 74319
Daily Happenings

WWDMAGIC is happy to welcome back On:Line. This show floor area encapsulates new Young Contemporary collections that are ready to shop onsite and online 24/7.

Brands Include:
Adora
Axis Apparel
Blumin Apparel
CCOCCI
FSL Apparel
Kissed Apparel
Let's See Style
Lovely Melody
Phil Love
Reborn J
See and Be Seen
Sophie Marie
Space 46
Sweet Lovely by Jen
Wall to Wall
Zutter
7th Ray

WWDMAGIC Social House
10:00 - 07:00 MBCC: Social House Booth #77411
Daily Happenings

Come stop by WWD’s Social House for three full days of panel discussions from some of the most influential power players in the fashion, beauty, and retail industries. See you there!

WWDMAGIC Social House
10:00 - 07:00 MBCC: Social House Booth #77411
Daily Happenings

Come stop by WWD’s Social House for three full days of panel discussions from some of the most influential power players in the fashion, beauty, and retail industries. See you there!

WWDMAGIC Social House
10:00 - 07:00 MBCC: Social House Booth #77411
Daily Happenings

Come stop by WWD’s Social House for three full days of panel discussions from some of the most influential power players in the fashion, beauty, and retail industries. See you there!

Grow Your Business with Email and Social Media - NEW!
10:00 - 11:00 MBCC - 2nd Level: Buyers Suite REEF B/C
Seminars

Don’t miss this very special seminar featuring Ron Cates, one of the world’s leading experts on digital marketing! This session will cover the core elements of a successful marketing strategy, taking into consideration both budget and time constraints. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies that will tie them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. The primary focus will be on social media, but other marketing resources will be included. This is an entertaining, fun, educational, can’t-miss opportunity that will absolutely, positively grow your business!

Speaker: Ron Cates, Digital Marketing Icon

New Store Seminar: Know Your Show Floor ABC’s
10:00 - 11:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Navigation of show floors, new events, how to speak with vendors, must-know terms, and invaluable buying strategies. This is a must-attend seminar for a new store!

Speaker: Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

Buyer’s Trend Guide for Fall 2020 - NEW!
11:30 - 12:30 MBCC - 2nd Level: Buyer's Suite REEF B/C
Seminars

Map out the season with Fashion Snoops clear, inspiring, and actionable trends to look for on the show floors. Led by expert and Fashion Snoops Vice President/Creative of Womenswear, Melissa Moylan will explore leading directions in women’s, men’s, accessories and footwear markets. Mood movies will set the tone for four themes that expand into influential color palettes, prints, patterns and essential key items.

Speaker: Melissa Moylan, Vice President/Creative of Womenswear,
FASHION SNOOPS

WWDMAGIC Kick-Off - Where do we start?
12:00 - 01:00 MBCC: Social House Booth #77411
Events

Show President, Kelly Helfman and Brand Director, Don Pietranczyk sit down with Celebrity Host, Rachel McCord to share the inside scoop on all the things you need to know about WWDMAGIC this year.

Speaker: Kelly Helfman, Show President and Fashion Trendsetter, Don Pietranczyk, WWDMAGIC Brand Director
Moderator: Rachel McCord, Celebrity Founder, The McCord List

MAGIC Ask Me Staff Uniforms
12:00 - 12:00 MBCC: Levels 1 & 20
Events

Questions? Need help navigating the floor? Talk to one of our friendly staff who would be happy to help answer any questions. Look for them dressed in uniforms provided by our sponsors, Goorin Bros and Crooks & Castles.

Tracking Megatrends…Who is Your Customer? - NEW!
12:00 - 01:00 MBCC - 2nd Level: Buyer's Suite SURF C/D/E
Seminars

Who is your customer—and what do they really want? Ilse Metchek, President of the California Fashion Association, is breaking down consumer data to give you the stats you need to influence your audience. From analyzing in-store vs online data to defining the distinct needs of U.S. generational groups, get to know today’s megatrends—and what they mean for your business strategy.

Speaker: Ilse Metchek, President, CALIFORNIA FASHION ASSOCIATION